Why do I get out of bed every morning and do what I do? Probably a question I’m sure all of us ask ourselves from time to time. For me the reasons are many including the obvious financial obligations, family, career, etc. But these are just the typical reasons that push a person out of bed, whether they’re truly plugged in and love what they do or not. My quest in my career has always been to find a place, a purpose, a deeper “why” for what I do. I’ve always been wired this way. I’ve worked with great companies with big brand names, and some smaller ones not so well-known. Regardless of the external “perception” of what the safe and conservative path should be, I’ve always chosen the more rugged path, the path where I think I’ll be able to get to where my passion can come to life.
So what is my passion? I want to grow a company in a place with diverse, smart, passionate individuals who want to accomplish success not only for the spoils of success, but for the joy of the journey itself. I’ve got one kick at this thing called life, and I want the journey to be full of twists and turns and interesting events along the way. I grew up in the prairies of Canada. Trust me, driving the long straight road to your destination can be more than just a little boring.
So what does any of this have to do with my current work at Marketing.AI? I love what I do here because we, the people that make up our company, have a higher purpose and a passion for what we do. Our “why” is linked to providing great software that helps our customers manage their entire content lifecycle. But it’s more than just that. Our team is focused on understanding how customer content interacts with all parts of their business, and how we can pull in all of the parts to make their lives easier. Why should our customers have to use multiple tools to manage social, workflows, analytics and more when all they want to do is work in one place! Isn’t the whole idea of solutions to make work easier, not more complex? That is Marketing.AI’s “modus operandi”, and it will continue to be so for years to come. We see no end to the challenges in helping our customers easily “get everyone on the same page.”