What Aristotle Can Teach You About Content Marketing

Introducing the Original Thought Leader With all the noise about marketing trends and continuous new prescriptions from today’s thought leaders, it’s easy to forget that many of the core precepts of content marketing have been around, not for decades or centuries, but for a couple of millennia. Take one of the all-time leaders of thought: … Continued Read More

Building Doors to Your Content Marketing Home

A few weeks ago we introduced the idea of the content marketing home, and how planning and executing your content marketing strategy was similar to undertaking the construction of your dream home. To quickly refresh the key points of that post: It Starts With Vision and Content Strategy Configure A Strategic Framework For How You … Continued Read More

How to create your content marketing dream home

Building a successful content marketing strategy is a lot like building your dream home: It starts with a vision of how you want it to look – on the inside and the out. You need to have a strategic understanding of what materials it will be made of and how the different rooms will fit … Continued Read More

How To Manage Your Corporate Blogging Workflow

Managing your workflow is a crucial element of your content marketing efforts. This is especially important when you are working in large teams. Publishing a corporate blog often means collaborating with people from different departments in disparate geographies. It is important to get everyone on the same page to achieve the best results. Here are … Continued Read More

How To Measure Content Marketing Success By Author

One of the major causes of hesitation from the executive level when it comes to approving a content marketing strategy is the difficulty in ascertaining a reliable figure for ROI on the strategy. Traditional advertising campaigns result in a noticeable bump in sales throughout the the period in which the ads are running, and the … Continued Read More

How to Track Page Views By Industry

Tracking visitors to your website by industry provides a wealth of actionable information when it comes to refining your content marketing efforts and successfully acquiring customers. It allows you to tailor your content to address the informational needs of the industries that are visiting your site most frequently, and create industry-specific conversion pathways which increase … Continued Read More

How to Incorporate Conversion Goals into Your Content

Your conversion goals are the pages that you want your visitors and readers to click on next as part of the conversion architecture of your website or blog. They could include calls to action, links for more information, follow-on items in a series of posts, a sign-up page or a purchase page. By outlining your … Continued Read More