The value and importance of personalized content marketing and tips to doing it right

People’s needs are constantly changing. New communication channels pop up all the time. Most importantly, your business is ever-changing. So how do you stay relevant and provide a flawless experience that speaks directly to your potential buyers? Don’t treat everyone the same. Content marketing is powerful because it has a unique opportunity to tailor messaging directly to and engage with, the perfect buyer. Not only can it be tailored to the right person, but knowing the ins-and-outs of your target buyer means you can also target their behaviours at a time that’s most convenient for them. Read More

The key to successful content marketing strategies: Telling the right stories with target audience segmentation and targeted personas

Your ideal customer should be able to make a connection with your company or products. A connection that helps them make informed decisions. Content should be tailored to why they came searching in the first place. Any stellar content marketing strategy has a steady flow of quality content—content that tells a story to a particular … Continued Read More

Leverage the power of a digital editorial calendar for content planning, publishing, and collaboration

Central to achieving quality content is a centralized creation and publishing workflow In an increasingly deadline-driven world, strategists and marketers are realizing that a centralized planning and publishing hub is key to any successful planning process. Why? Having a calendar-centric marketing plan allows you to plan your content efforts in a collaborative format, manage approval workflows for your content creation team, … Continued Read More

What is a Content Strategist?

The mission of any website is to offer engaging content and meaningful support to potential clients and customers. The mission of a corporate content strategist is to ensure that the content is providing maximum impact for the maximum number of readers. While the copywriter is responsible for actually putting words into the document to publish, the … Continued Read More

Marketing.AI Named one of B.C.’s “Ready to Rocket” Tech Companies

Marketing.AI is pleased to announce its placement on Rocket Builders’ prestigious “Ready to Rocket” list, which recognizes British Columbia’s top private technology companies that are best positioned to experience significant growth, venture capital investment, or acquisition by a major player in the coming year. According to representatives of the Ready to Rocket selection committee, this … Continued Read More

Content Marketing Types: An Overview

When it comes to content marketing you have a variety of different types of content which you can produce in order to attract the attention of your ideal customers. The following list deals with the most common types: Website Page The primary form of online content which you are going to create. This includes all … Continued Read More

Top 3 Challenges of Content Marketing Coordination

I read somewhere that people like to think in threes- top 3 priorities, top 3 finishers, Gold, Silver, Bronze, trilogies, etc. and so I got to work researching where I may have come across this simple concept. Turns out it’s more common than I’d originally thought, and there’s a good descriptor of the “Rule of … Continued Read More