How To Develop a Buyer Persona or Target Audience

Defining Your Target Audience You know that you need to get a clear idea of who your target audience is – but how do you go about doing that? Start by reviewing your existing customers. Who’s your current tribe? Find out why they were attracted to your company and why they bought from you. This … Continued Read More

Sample Buyer Persona

Developing Buyer Personas is a foundational task for strategic content marketing. We define a Buyer Persona as “the documented embodiment of a single representative of your target audience that represents a segment of your audience as a whole, in a way that can meaningfully affect your strategy, conversion architecture and marketing content production.” We published … Continued Read More

How To Manage Your Corporate Blogging Workflow

Managing your workflow is a crucial element of your content marketing efforts. This is especially important when you are working in large teams. Publishing a corporate blog often means collaborating with people from different departments in disparate geographies. It is important to get everyone on the same page to achieve the best results. Here are … Continued Read More

How To get Access to Content Marketing Experts 24-hours a Day

Who wouldn’t like to have access to an online marketing expert 24 hours a day? Someone to monitor all of data being generated from the traffic to your site and provide you with analysis and recommendations as to what you should do next would undoubtedly be an invaluable resource. With Marketing.AI that is exactly what … Continued Read More

How to Plan for and Track Content Performance by Audience Segment using Marketing.AI

In yesterday’s post we talked about the role of audience segmentation in the content planning process. Today we are going to illustrate how you can use the Marketing.AI software to plan your content creation and track the performance of the content.  First order of business is working out your audience segments. Fortunately, Marketing.AI provides you … Continued Read More

The Role of Audience Segmentation in Content Planning

Audience Segmentation allows you create content which is tailored to attract the attention of specific industries and personas. It also helps you to promote your content more astutely, to attract the attention of those who are most likely to be your ideal customers. By engaging in audience segmentation you can avoid an expensive scatter-gun approach, … Continued Read More