Editorial Calendars are a hot topic in the content marketing world, with strategists and agencies realising that they are central to the planning process of what is becoming an increasingly deadline-driven industry. The key to a successful content marketing strategy is publishing regular content that engages your target audience, informs them about your company or products, and induces them to share the content into their own networks. Central to achieving a steady flow of quality content is the use an online Editorial Calendar that allows you to plan out all of your content, manage the workflow for your content creation team and publish directly to your website or blog.
The following screenshot is an example of an Editorial Calendar that has been filled out with multiple content items for creation and publishing over the course of a month. The calendar is colour-coded, with each colour representing a different content type, so that a glance you can see the different types of content that are currently planned.
Editorial Calendar Example
Pack up the Spreadsheets
Rather than using a series of Excel spreadsheets or Google Docs to manage your content team you can do it all within a single calendar. Companies with multiple websites or blogs that need to be managed can view each of their calendars individually or in aggregate as shown above. Agencies who are struggling to keep on top of all of the content they are creating for their various clients can also benefit, by managing multiple organizations within a single system.
To the left of the image you will see the various filters that can be applied to the calendar. If you wish to see all of the blog posts, or just the webpages or Tweets that are scheduled, you just need to select those from the drop-down menu. Likewise you will typically group all of your content by theme, such as pertaining to a certain product or targeted at a specific industry. You can also filter the calendar according to your Buyer Personas, by individual authors or the Buyer Cycle Stage the content relates to ie. increasing awareness with your target audience vs. encouraging a purchase vs. support content such as tutorials.
One of the biggest challenges that marketers are facing is managing the workflow between the multiple team members. Strategists and managers need to know when their writers have finished a piece and it is ready for editing and review. Likewise when designers and social media experts are required to collaborate on the production and promotion of a piece of content, everyone needs to be informed when it’s their turn to step up to the plate. Marketing.AI’s Editorial Calendar helps to solve all of these problems with workflow notifications that allow multiple authors, followers and global followers to be assigned to content items, so everybody that needs to know is kept in the loop on developments.
Publishing and Scheduling
To save time moving between multiple applications to plan, draft, publish and schedule each of your content items, Marketing.AI lets you do it all in one place. From your calendar, simple click on the draft button to open up the text and html editor where you can write and edit all of your content. Thanks to our integration with Chute you can also quickly pop in your images from Facebook, Instagram, Picasa, Flickr or from your hard drive.
Once the content item has gone through the approval process either by management or with a client, it can be published directly to your website or blog using our integrations with CMS such as WordPress and Hubspot. For your social media updates you can push those directly to Twitter or Facebook. All of your content can also be scheduled for publication at a future date and time, allowing you to plan your content months in advance and rest easy knowing that it will go live exactly when you need it to.
Whether you are managing a team, servicing a book of clients of just need to organize your own content, an online editorial calendar is critical to the process. Sign up today and get started with your free trial of the Marketing.AI Editorial Calendar.