In yesterday’s post we provided you with the ways you can use industry analytics to increase the effectiveness of your website by generating more sales and conversions. Today we will show you how you can get these industry analytics using Marketing.AI.
Each of the content items on your website is catalogued using an automatic content audit. Then the visitors to each of those items are monitored and you are provided with the name of the company, industry they operate in, location and company size. The prospect tab gives you an overview of each of the visitors arriving at your website.
Content Asset Statistics
Within each individual content item you can view which companies are viewing the item the most and which industries are viewing the item. You can also see how successful your conversion paths and Buyer Personas have been at converting your customers. With the industry statistics you can see if your target audience are interacting with the content you have created that is tailored to their informational needs.
The industry overview provides you with the total visiting from each industry. It also tells you the top pages visited, top exit pages and top conversion pages. By viewing this information you can determine what content is working and what is not working for attracting and converting your customers.
Using industry analytics such as those provided by Marketing.AI will provide you with unparalleled information on the visitors to your website, which will give you a significant competitive advantage over other companies operating within your field. You can then use this advantage to increase your sales and conversions using the tactics outlined in our previous post.