How to Use Pre-Set Color Palettes for Your Editorial Calendar

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We’ve talked before about the importance of color-coding your editorial calendar to make it visually appealing and the importance of planning your content visually. In this fright-filled Halloween feature Friday, we’re highlighting one more color-related feature of the Marketing.AI editorial calendar software, namely the pre-set color palette feature. And what better way to demonstrate this feature than by rolling out a custom Halloween palette and creating a calendar that is visually appropriate for the occasion?

Content Types

How does it work? As you can see from the screenshot above, you start at the Content types tab under Settings and open the right-hand-sidebar to reveal the pre-set palette drop-down. Since we’ve added the Halloween palette to our organization, we have that option in the drop-down. Your organization can add any number of other palettes, talk to support or your account manager for more information.

Content Types

Now that you’ve selected a palette all you need to do is drag the colors from the palette onto the content types you want colored. In this example we’ve created some season-specific versions of regular content types so as not to mix them with our regular content types that are colored differently.

Creative Brief

Now, when we plan new content of that type, it will color according to the way we’ve set it.

Editorial Calendar

 

And after we’ve planned a few content items, we’ll have a very Halloween appropriate color scheme in our editorial calendar! Want to try a seasonal palette for your content? Sign-up for a free trial today and try some of our pre-set palettes or talk to us about adding your own.    

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