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Posted on February 14, 2013 by & filed under

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In yesterday’s post we talked about managing multiple editorial calendars, the challenges presented and provided some tips to make the process more efficient. Today we are going to be talking about the advantages to be gained from having an editorial calendar which allows you to publish directly to your content management system.

When using an editorial calendar most people have it open in a separate application, window or tab. They then have to cycle between using it for their planning and for checking which tasks are coming up next, and then move into their CMS to get down to the business of writing, editing, adding images and links, and publishing the material.

You can avoid all of this to-and-fro by using an editorial calendar which allows you to publish directly to your CMS. This cuts down wasted time switching between applications and tools, letting you get straight down to creating great content and getting it up on your website or blog. The Marketing.AI Editorial Calendar does just this by letting you draft your content items within your calendar, then publish them to WordPress and Hubspot.

When you are planning your content items you can outline the key parameters for each item, which assist in the content creation process. These include:

  1. Theme
  2. Synopsis
  3. Target Industry
  4. Buyer Cycle Stage
  5. Due and Target Dates
  6. Conversion Goals
  7. Keywords
  8. Influencers to target
  9. Hashtags for Promotion

Then you can assume responsibility for the content item, or you can assign it to one of your content creators. You can also monitor progress on the items by viewing their production status. When a content item is completed and is ready for editing or reviewing, you don’t need to send it back and forward via email, you can just pop into the drafting tool and make any adjustments that are necessary.

Once your content items are ready for publishing you just need to hit the publish button, select the CMS and account which you wish to publish to and your content goes directly to your website or blog. It’s as easy as that, and the drafts of all of your content items stay in your editorial calendar in case you ever need to use them again elsewhere.

You can use the Editorial Calendar as a stand-alone tool, or as part of the Marketing.AI content marketing automation and optimization suite. Keep an eye out for the Editorial Calendar app on the Hubspot Marketplace, which we will be launching very soon. More CMS integrations on the way too!


8 Responses to “How to Publish to Different CMS from One Editorial Calendar”

  1. [...] Rather than have to review each of the versions and email copy back and forward between the various creators, the Marketing.AI calendar allows you to draft each of the items within the calendar itself, and collaborate and edit the documents online. Then, when it is time to publish the material, there’s no need to open up your content management system and copy and paste, or upload the work. You can publish directly from your Editorial Calendar to a CMS such as WordPress or Hubspot. [...]

  2. [...] How to use Marketing.AI's Editorial Calendar to publish to multiple CMS such as WordPress and Hubspot (#How to #Publish to Different #CMS from One #Editorial Calendar http://t.co/MxdJHvliW5)…  [...]

  3. [...] How to Publish to Different CMS from One Editorial Calendar | Editorial Calendar KPI quels indicateurs pour quelle strategie Alors que tous les mois vous êtes sans doute en train de faire vos <b>reportings </b> et autres <b>tableaux de bords </b> afin de justifier de votre travail, quand bien même celui-ci est primordial pour le bon fonctionnement de votre société, vous vous posez souvent la question du bien fondé de ceux-ci. De fait, vous <b>faites machinalement vos Excel et autres PowerPoint </b> afin de définir votre performance du mois en fonction de vos objectifs établis, qui eux-mêmes sont fonction de la stratégie élaborée sur une période donnée. Vous utilisez des <b>outils </b>, des fois gratuits, des fois payants, en fonction de la structure pour laquelle vous êtes investis professionnellement. Savez-vous qu’il est <b>primordial de définir les bons KPI </b> (Key Performandce Indicators = indicateurs clé de performance) qui sont les garants de votre effort quotidien? Une question me vient à l’esprit sans aucun orgueil est la suivante : observez-vous les <b>bons indicateurs </b> ? Context, a new app created by a designer for designers, is poised to make it vastly easier and faster to realize and present visual concepts. With abbreviated deadlines and budgets becoming industry norms, the app could be a godsend, allowing designers to mock up various iterations of their ideas in record speed. In its current desktop application for Mac, Context profoundly expedites artwork surface application while delivering photographic results. In seconds, designers can generate and view their work in real-looking, real-world contexts–e.g., test the brand’s name in a couple of fresh typefaces and colors in various locations on a flyposter, a wine label, or a hanger tag. [...]

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  5. [...] the additional functionality such as assigning tasks to other content creators, online drafting and publishing directly to your content management system (CMS). Before all that, you should explore the further options available for planning your post. These [...]

  6. [...] < rmcguinness Get flash to fully experience Pearltrees How to Publish to Different CMS from One Editorial Calendar | Editorial Calendar In yesterday’s post we talked about managing multiple editorial calendars, the challenges [...]

  7. Jennifer Cronin says:

    does it work with distribution models like spredfast or hootsuite?

  8. [...] How to use Marketing.AI's Editorial Calendar to publish to multiple CMS such as WordPress and Hubspot  [...]

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