Cameron (NYSE:CAM) is a leading provider of flow equipment products, systems and services to worldwide oil, gas and process industries. Leveraging its global manufacturing, sales and service network, Cameron’s 11 operating divisions, with more than 24,000 employees in over 250 locations, generate annual bookings in excess of $8 billion.
Cameron was struggling with getting content marketing plans out of spreadsheets. They are a large corporation with several internal divisions –some that overlap and some that are vastly different from one another. Working together on initiatives was a challenge because each division had their own plan on their spreadsheet which meant it was difficult to see a global view of everything. And on top of that, people were getting lost in file versions passed through email. It was not a great way to manage their efforts and created a lot of administrative overhead.
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