The Fargo-Moorhead Convention & Visitors Bureau promotes the cities of Fargo, North Dakota plus West Fargo and Moorhead, Minnesota as a destination for visitors, tour groups, business travel, conventions, sporting events and trade shows.
Managing content about three cities in two states became overwhelming, especially with numerous Excel spreadsheets and Word documents involved. With so many different content types to plan, the team needed a solution that would allow them to see the BIG picture, create a strategy and plan content. Through the Marketing.AI Editorial Calendar, they were able to finally centralize information and manage deadlines. Collaborative workflows were developed to match their internal processes and allowed all team members to receive, manage and discuss projects in one place – eliminating emails! Using themes and tags allowed them to create a content marketing strategy and identify holes in their communications.
Read the The Fargo-Moorhead Convention & Visitors Bureau case study here!