First, I wrote a post about how Depeche Mode’s content marketing skills are top-notch. Now, I’m writing about how popular figures in horror films know a little something about the content marketing landscape (you know, if they weren’t slicin’, dicin’, and ripping souls apart). I love my job!
Every once in awhile I come across an amazing horror film and a few characters who spew off some great, classic lines. From Freddy Krueger (A Nightmare on Elm Street) to Chucky (Child’s Play), and Pinhead (Hellraiser) to Ash (Evil Dead), here are some noteworthy content marketing tips, even though they were not meant to be such things. Still, I hope you enjoy!
Freddy Krueger (A Nightmare on Elm Street): “Every town has an Elm Street”
Freddy is present everywhere because he exists only in our dreams. When he mutters this line, he is suggesting that he can leave the original Elm Street that created him, and now move into other territories (hence the Elm Street signs popping up in other towns). So how does this tie into content marketing? Let’s just say it pertains to spreading your message to a wider audience. At first, only the people of the original Elm Street knew of Freddy Krueger. As he became more well-known (people were talking about him via word of mouth within the town), it was time to take his message to other areas and capture more souls. Freddy’s marketing skills are not too shabby!
Jason Voorhees (Friday the 13th): (Silence)
People like both change and creativity. So when Jason opts for the machete in ‘Jason X’ (the tenth and worst film in the Friday the 13th series), people most likely rolled their eyes and wished the directors and writers used their imagination to create a better scene. We’ve seen the machete for over twenty five years in the films, so why not be more creative… especially when the action takes place in space. In the future. With updated technology. I didn’t see a single laser beam or anything. This means that it’s important to change and try new things. What you’re doing right now may be working to promote your business and content, but why not take some risks. While Jason has had much success with mostly everything he has used, it’s time to embrace something new.
Pinhead (Hellraiser): “We have such sights to show you”
Pinhead nailed this one. As content marketers, it’s important to distribute and promote content accordingly on our blog(s), website(s), social media channels, etc. Show off what you have and what you’re up to, but keep it in line. That means you shouldn’t overdo it! Given that I’ve seen what Pinhead can do to people, I’m not interested in what he’s trying to market to me.
Ash (Evil Dead, Army of Darkness): “Shop Smart. Shop S-Mart!”
Look at this guy. He promotes his company no matter what time (and century) it is and under any circumstance! Someone give this guy an ‘Employee of the Month’ plaque! However, let’s look a little deeper into Ash’s philosophy. He realizes that these “primitive screwheads” are not his actual customer-base, but he’s giving it a try. There’s nothing wrong with taking risks in content marketing. Nothing. Oh, and by the way, Ash thinks you’re groovy.
So what did we learn today besides the fact that I love horror films? Let’s do a quick review, and then I’ll show you something that’ll knock your socks off.
- Take Risks — You never know who and where your audience will be.
- Visibility — There are many options to promote your content. Do your research, find out where both potential and current customers are, and see how you can leverage those areas/networks to benefit yourself and/or your company.
- Be Creative — Let’s face it. Who doesn’t get tired of seeing the same thing over and over again? Referring to #1, take some risks and extend your imagination when both producing and promoting content. Change things up to get yourself out there!
Are you ready for the surprise? Back in 1992, my Bar Mitzvah theme was “Horror Films”. Here is my signing board and t-shirt that guests received.