First up this week on content marketing thought leaders is Ann Handley. Ann is the chief content officer at MarketingProfs, where she develops and manages content for B2B and consumer publications. She is the author of Content Rules and is a monthly contributor to Entrepeneur magazine. Ann was previously co-founder and president of ClickZ.com and prior to that worked as a freelance writer at publications including the Boston Globe. You can check out some of her writing on the MarketingProfs blog and you can follow her on Twitter under the handle @MarketingProfs.
We would also like to shout out to Lee Odden. Lee is CEO at TopRank Online Marketing, where he advises B2B and B2C companies on their digital marketing. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Prior to TopRank he was president and co-founder of Misukanis & Odden Public Relations, and vice-president of online marketing at the Grocery Shopping Network. You can keep up to date with Lee on the Online Marketing Blog at the TopRank website and you can find him on Twitter with the handle @leeodden.