The value and importance of personalized content marketing and tips to doing it right

People’s needs are constantly changing. New communication channels pop up all the time. Most importantly, your business is ever-changing. So how do you stay relevant and provide a flawless experience that speaks directly to your potential buyers? Don’t treat everyone the same. Content marketing is powerful because it has a unique opportunity to tailor messaging directly to and engage with, the perfect buyer. Not only can it be tailored to the right person, but knowing the ins-and-outs of your target buyer means you can also target their behaviours at a time that’s most convenient for them. Read More

It’s time to level up—Your complete 10 step guide to becoming a strategic, data-driven content marketing team

57% —that’s how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. Statistic courtesy of CEB Global. With nearly 60% of your customers engaging first with your content, then with your team, there’s still only 88% of B2B marketers that consider themselves to use content marketing as … Continued Read More

4 impactful ways to help your organization understand the role of content marketing in whole-organization growth

60% of your customers engage first with your content before anyone in your team. Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still, majority of businesses neglect the importance that content plays in business success. Read More

Your content isn’t lackluster, it’s just missing a reason to exist: Show ROI on your content by defining a content mission

Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story that either makes an impact on your revenue/business growth and or thought-leadership/community awareness. But chances are your content is cluttered. But not because your … Continued Read More

Set an appointment with your audience—Marketing.AI’s takeaways from Content Marketing World 2016

There’s no shortage of content marketing advice in the industry right now, especially not at Content Marketing World 2016. With over 3,500 attendees and two 10 hour days of sessions and expo hall conversations, it was an amazing opportunity to find answers to questions you might have. Here’s my take on the top 4 themes that emerged, plus … Continued Read More

Humanize your brand, sell your product, and ensure your content efforts aren’t disruptive: 8 ways you can increase your content performance

Writers are constantly brainstorming how to ensure their content is meaningful, discoverable, converting prospects, and educating readers. Amongst all of this, how then as a marketing can you ensure you’re creating relevant content that’s going to be discovered, read, and is making an impact in your marketing strategy and goals? Read More

The Value of Having One Source of Truth for Content Marketing

  When creating content, a common problem marketers face is solving what assets you have are most up-to-date? This is especially hard if you manage your files in multiple locations. Which videos, logos, images, and graphics are the right ones, on brand, fitting to your tone and voice? Without a source of data truth, you can end up spending … Continued Read More

Using buyer cycles to optimize your content and increase conversion

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through … Continued Read More