5 Key Features of Collaborative Content Marketing Workflow Software

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There are a number of providers in the market touting as content marketing software. These systems offer a wide range of functions and features with all kinds of bells and whistles. As a Customer Development Manager here at Marketing.AI, I spend most of my time comparing these systems with potential customers, and I have found myself come to a common conclusion. No use case is the same and every customer within every industry works in their own way. Every company’s use case is slightly different from the next, whether you’re an agency with a number of clients with different workflow processes for each of these clients or an institution with a uniquely named customer journey.

Therefore the most valuable system is one that provides relevancy to your organization and can flex to match your specified use case and efforts. This will provide you with scalability across your content initiatives and allows for transparency within your collaborative efforts ensuring a foundation you can build on.

With this in mind, Marketing.AI is built for simplicity and ease of use with built-in powerful features that allow for simple collaborative efforts.

Here are the 5 key features that I consistently see resonating as part of building a collaborative content marketing workflow:

  1. Assignment and approval at the stage level
  2. Idea Bank
  3. Editorial calendar
  4. Collaborative draft editor 
  5. Roles and permissions 

Assignment and approval workflows

Our framework provides users with the ability to efficiently collaborate with built-in assignment and approval workflow stages. Assigning content to teammates is made easy, along with the ability to draft, approve, or revise content. This also helps users work as a unit, building out processes for the team. Gone are the days of chasing down details, as Marketing.AI provides clear visibility pertaining to where content items sit along the development process.

Idea Bank

There are a number of providers in the market touting their product as content marketing software. These systems offer a wide range of functions and features with all kinds of bells and whistles. As Customer Development Manager here at Marketing.AI, I spend most of my time comparing these systems for potential customers, and I have found myself coming to a common conclusion. No use case is the same and every customer within every industry works in their own unique way. Whether your organization is focused on demand generation, social media, or brand marketing, it’s likely you already have your own unique way of doing things.

Therefore, the most valuable system is the one that provides relevancy to your organization and can flex to match your specific use case and work efforts. This will provide you with scalability across your content initiatives and allows for transparency within your content collaboration efforts.

With this in mind, Marketing.AI is built for simplicity and ease of use, with key features that enable powerful content marketing planning and development.

Here are the 5 key features that I consistently see resonating as part of building a collaborative content marketing workflow:

  1. Assignment and approval at the stage level
  2. Idea bank
  3. Editorial calendar
  4. Collaborative draft editor 
  5. Roles and permissions 

1. Assignment and approval at the stage level

Our framework provides users with the ability to efficiently collaborate with built-in assignment and approval workflow stages. Assigning content to teammates is made easy, along with the ability to draft, approve, or revise content. This also helps users work as a unit, building out processes for the team. Gone are the days of chasing down details, as Marketing.AI provides clear visibility pertaining to where content items sit along the development process.

2.  Idea bank

No need to spend your time chasing where you left your notes with that brilliant content idea. Easily collaborate and brainstorm your idea with a separate idea bank. Create your ideas then tag them with strategic data points such as themes, personas, and buyer cycles. Store it all in the framework and brainstorm collaboratively with Marketing.AI. Then push them to the calendar when you are ready to put them into production.

3. Editorial calendar

Easily see who’s assigned to which content item with the collaborative editorial calendar. Filter and drill down to provide granular views, allowing you to define priorities with your content and help you stay on track with your efforts. View your content mapped across months, weeks, or days. Easily create transparency about where items currently sit within your pipeline.  Leave those spreadsheets behind and get your team on the same page!

Editorial Calendar

4. Collaborative drafting 

The built-in draft editor provides a central repository where everyone on the project can review and revise content. The team can easily provide opinions or comments within the comment section of the solution, allowing for clarity of drafted content, and share changes within the draft editor. While some customers prefer attaching documents as part of the approval processes, using the draft editor makes it easier to go straight from drafting and approval to publishing.

5. Role and permissions 

Take the complexity out of access privileges and collaborate with ease using clearly defined roles and associated permissions. Easily update, change, and specify permissions for restricted or administrator views for a specified role.

With Marketing.AI, there’s no need to worry about speed of adoption. Just sign up for our free 14-day trial and you’ll be talking to me or one of our Customer Success Team members in no time. We’ll be happy to show you how we can help configure your content marketing workflow to suit your organization’s unique needs.

 

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