Marketing.AI’s guide to 10 free online marketing products that help with content lifecycle management

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Great brands are defined by their ability to deliver and make an impact with a unique story. Anyone can sell a product, anyone can create content. But how do you stand out? Creating content for the sake of it is simply not enough.  Content that craft a story about how you’re helping your audience and providing value will win 10/10 hands down compared to generic messaging. But knowing you’re making an impact along the way is tough if you don’t have any help.

Knowing where to start with your content marketing efforts and measuring impact can be tough. But you’re not alone! If you have the right tools at your disposal, you’re able to reduce operational overhead and time to publish. With administrative work out of the way, you’re able to focus on continuous delivery of content that tells a unique story.

Here are our top 10 tools that help with managing an efficient at content marketing strategy:

Writing tools

Online spell check to check websites and online content

Ninja marketing

Everyone makes grammar and spelling mistakes—staring at the same content hour-upon-hour makes most writers blind to mistakes. With limited editing resources or tight turnaround times, it might be hard to get content edited with laser focus. Ninja Marketing can go through web pages, documents, or text that is pasted in to help with editing.



Engagement and impression headline checker


Use Sharethrough to maximize engagement, sentiment, and probability that your headlines are engaging the right readers. Perfect headline length, get suggestions to improve headline impact, and access a history of headlines checked so you never lose an iteration.


Add brand personality and track continuous engagement

Not only are you able to shorten obnoxiously long links, but you can customize to add brand personality and content personalization to links. Optimize clickthroughs and measure traffic since each link gets a unique code. Group links together for organization to easily look back and measure engagement.


Clean up your landing pages and speak in normal language

Dejargonater by Unbounce

If your message is generic or one-size-fits-all, people aren’t going to listen. Chances are, they are listening to your competitor’s message that speaks more directly to their pain point. Use the dejargonater to ensure your messaging is speaking to the everyday people that you’re attempting to target. Eliminate the meaningless drivel on your landing pages.



Analytic tools to measure impact, reach, and ROI

Interaction Analytics


Heap automatically captures every user action in your web or iOS app and lets you analyze it all retroactively. Clicks, taps, swipes, form submissions, page views. You’re no longer limited by events you remembered to log upfront. In addition, they have an event visualizer that means you don’t need to be an engineer or developer to become data-driven. Capture analytics that matter to each campaign with conversion reports and an elegant interface that makes wanting to look at numbers enjoyable.



Moz Opensite Explorer

Discover your own inbound links, what’s performing, top referrers, and a bit more about SEO to maximize content reach. The opensite explorer helps you focus on strategy and insights vs. running keyword reports manually or scheduling individual site crawls every few weeks. The simplicity also mitigates the learning curve on SEO and getting started with optimization.moz

Heatmapping and content placement analytics


Ensure the content you want your visitors interacting with and spending the most time with is actually getting viewed. Understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behavior or find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.



Track your customers’ web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action. With Woopra you’re able to automate data-driven actions, such as displaying personalized content or real-time notifications.




Staying connected with industry trends

Stay in touch with what’s trending/most shared


Analyze what content performs best for any topic or competitor or find the key influencers to promote your content. Maximize how well your content is performing by analyzing existing trends, performance, and ensure you’re targeting the right searches.


Personalized content feed with less noise


Offering deep personalization of content feeds, you’re able to stay in touch with the latest trends specific to your industry without as much noise as places like Twitter, Facebook, Reddit, or Scoop. Crunch through more content in less time by organizing your feeds into easy-to-read collections and deep personalization.



There’s so many tools, it was hard to pick just 10! Here’s some of our favorite comprehensive product list guides:

50 Tools to Jumpstart Your Content Marketing Efforts

10 content marketing tools to boost your productivity

Have others you’d like us to add? Comment below with the product, why it’s useful, and how it’s helped your content creation or analytical workflows.



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