Why is content marketing important and how does it help my business?

Kendra Moroz

We live in a digital world. People want to get reached in ways of their choosing and at times most convenient. The agility that content affords is an inexpensive, flexible way to maximize reach, minimize effort. In fact, content marketing generates 3 times as many leads as outbound marketing, but costs 62% less. Read More


It’s time to level up—Your complete 10 step guide to becoming a strategic, data-driven content marketing team

Kendra Moroz

57% —that’s how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. Statistic courtesy of CEB Global. With nearly 60% of your customers engaging first with your content, then with your team, there’s still only 88% of B2B marketers that consider themselves to use content marketing as … Continued Read More


The key to successful content marketing strategies: Telling the right stories with target audience segmentation and targeted personas

Kendra Moroz

Your ideal customer should be able to make a connection with your company or products. A connection that helps them make informed decisions. Content should be tailored to why they came searching in the first place. Any stellar content marketing strategy has a steady flow of quality content—content that tells a story to a particular … Continued Read More


What does a strong email marketing plan look like? 10 email marketing mistakes to avoid along the way

Kendra Moroz

This is an excerpt from the 101 Guide to Email Marketing, available here. Over 200 billion emails are sent daily around the world. Yet, emails are the mostly likely method of communication to stick around in someones day. To get rid of an email, the reader has to take a manual action: read, delete, or archive … Continued Read More


4 impactful ways to help your organization understand the role of content marketing in whole-organization growth

Kendra Moroz

60% of your customers engage first with your content before anyone in your team. Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still, majority of businesses neglect the importance that content plays in business success. Read More


What does it mean to be a “data-driven” content team? How to think long-term about the impact of your content on strategic business growth

Kendra Moroz

To be a data-driven content team, look beyond just measuring how much content you’re creating and answer why you’re creating content in the first place. Read More


Marketing.AI’s guide to 10 free online marketing products that help with content lifecycle management

Kendra Moroz

Great brands are defined by their ability to deliver and make an impact with a unique story. Anyone can sell a product, anyone can create content. But how do you stand out? Creating content for the sake of it is simply not enough.  Content that craft a story about how you’re helping your audience and providing … Continued Read More


Your content isn’t lackluster, it’s just missing a reason to exist: Show ROI on your content by defining a content mission

Kendra Moroz

Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story that either makes an impact on your revenue/business growth and or thought-leadership/community awareness. But chances are your content is cluttered. But not because your … Continued Read More

Getting Started with your Content Marketing Software

Jean Nairon

We recently created a new Getting Started video to help our customers. We thought we’d share it with everyone because it’s a great way to learn about some of our key uses cases and how we can help your Marketing or Communications team. Have a look and let us know what you think by adding your … Continued Read More


Healthcare Landscape Requires A Communications Check-Up

Kirk Hasley

New care models, additional regulations, and increased competition among providers have changed the healthcare landscape rapidly in recent years. To meet their goals, healthcare companies are finding that robust communications—with internal and external audiences including patients & their families, employees, and regulatory agencies—are more important than ever. Along with the changes to the healthcare landscape … Continued Read More

The key to successful content marketing strategies: Telling the right stories with target audience segmentation and targeted personas

Kendra Moroz

Your ideal customer should be able to make a connection with your company or products. A connection that helps them make informed decisions. Content should be tailored to why they came searching in the first place. Any stellar content marketing strategy has a steady flow of quality content—content that tells a story to a particular … Continued Read More


What does a strong email marketing plan look like? 10 email marketing mistakes to avoid along the way

Kendra Moroz

This is an excerpt from the 101 Guide to Email Marketing, available here. Over 200 billion emails are sent daily around the world. Yet, emails are the mostly likely method of communication to stick around in someones day. To get rid of an email, the reader has to take a manual action: read, delete, or archive … Continued Read More


4 impactful ways to help your organization understand the role of content marketing in whole-organization growth

Kendra Moroz

60% of your customers engage first with your content before anyone in your team. Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still, majority of businesses neglect the importance that content plays in business success. Read More


What does it mean to be a “data-driven” content team? How to think long-term about the impact of your content on strategic business growth

Kendra Moroz

To be a data-driven content team, look beyond just measuring how much content you’re creating and answer why you’re creating content in the first place. Read More


Marketing.AI’s guide to 10 free online marketing products that help with content lifecycle management

Kendra Moroz

Great brands are defined by their ability to deliver and make an impact with a unique story. Anyone can sell a product, anyone can create content. But how do you stand out? Creating content for the sake of it is simply not enough.  Content that craft a story about how you’re helping your audience and providing … Continued Read More


The Value of Having One Source of Truth for Content Marketing

Kendra Moroz

  When creating content, a common problem marketers face is solving what assets you have are most up-to-date? This is especially hard if you manage your files in multiple locations. Which videos, logos, images, and graphics are the right ones, on brand, fitting to your tone and voice? Without a source of data truth, you can end up spending … Continued Read More


Align Your Marketo Content With The Rest Of Marketing

Kirk Hasley

Marketing.AI helps Demand Generation teams increase leads and reduce the time it takes for their content development by connecting their content ideation, strategy, workflows, and planning directly into Marketo. Our comprehensive Marketo integration allows team to publish their content directly from Marketing.AI into Marketo landing pages and email templates for distribution, as well as closing the … Continued Read More


Leverage the power of a digital editorial calendar for content planning, publishing, and collaboration

Adrian Figueroa

Central to achieving quality content is a centralized creation and publishing workflow In an increasingly deadline-driven world, strategists and marketers are realizing that a centralized planning and publishing hub is key to any successful planning process. Why? Having a calendar-centric marketing plan allows you to plan your content efforts in a collaborative format, manage approval workflows for your content creation team, … Continued Read More


Why Suffer the Pain of Editorial Calendar Spreadsheets?

Marketing.AI Staff

Companies invest tens of thousands of dollars into CRM systems to better track their customers. They invest equal resources into sophisticated email marketing automation systems to deliver the right message, at the right time in the customer journey. They build social media teams to tweet and post and engage with customers, and invest in team … Continued Read More


Introducing the Content Marketing Inspiration Series

Marketing.AI Staff

Finding Inspiration for Content Marketing Today we are introducing a new series of content from Marketing.AI called the Inspiration Series. In this series we will feature pieces that will help you and your teams think about content in new ways and trigger new ideas that you can apply to your specific domain. One of the key … Continued Read More


A list of color palette resources for your editorial calendar

Adrian Figueroa

When it comes to color, we can all agree that it’s a powerful element in our lives. It affects our mood, the way we react to people (see fashion), the food we love and even the way we work. Many people would love to surround themselves with colors they like because it brings them calm … Continued Read More


Customer Story: Carnegie Finds the perfect content marketing solution for a complex organization

Adrian Figueroa

Carnegie Corporation of New York, one of America’s most influential philanthropic institutions, was established in 1911 by Andrew Carnegie to promote the advancement and diffusion of knowledge. Headquartered in New York City, the Carnegie Corporation offers grants at both a national and international level, which involves collaborating with many teams around the globe and communicating efficiently across different time … Continued Read More


What We Can Learn From The Artists Who Mastered Content Marketing

Marketing.AI Staff

  “Making money is art and working is art and good business is the best art.” Andy Warhol In the early 1950s Andy Warhol was a commercial illustrator working at a Madison Avenue advertising firm, but his dream was to one day become a famous artist. At his first solo gallery exhibition in 1962, five … Continued Read More


How to Use Pre-Set Color Palettes for Your Editorial Calendar

Adrian Figueroa

We’ve talked before about the importance of color-coding your editorial calendar to make it visually appealing and the importance of planning your content visually. In this fright-filled Halloween feature Friday, we’re highlighting one more color-related feature of the Marketing.AI editorial calendar software, namely the pre-set color palette feature. And what better way to demonstrate this … Continued Read More


How to get your wider organization involved in content marketing

Marketing.AI Staff

Content marketing truly is a team effort; in fact, many companies are now putting dedicated content marketing teams in place. However, to be successful, content marketing teams should call upon support from across the organization. Organizational buy-in for content marketing is important because customers are smart; in particular, customers of B2B enterprises are often experts … Continued Read More


The Content Marketing Asset Library

Marketing.AI Staff

When it comes to planning and creating marketing content, it’s important to know what you have already built, what you have at hand and where, and what gaps you have. A critical tool in facilitating that is a central content asset management system that connects to the rest of your editorial planning and workflow system. … Continued Read More


How to Turn Sales Calls into Marketing Content

Adrian Figueroa

On every call your sales team makes, content in some form is exchanged. It might be the delivery of a script, a series of questions, or a few well applied persuasion points at the right time and in the right context. It could also be content that comes from the prospective customer, such as competitive … Continued Read More


Ideas Drag and Drop Onto The Editorial Calendar

Marketing.AI Staff

Content marketers know that to a steady stream of great content ideas are necessary for the success of their efforts. The Marketing.AI system has several different features for getting ideas into the system. It also has features for getting ideas from the Idea Bank to the Editorial Calendar and on into a production workflow. This … Continued Read More


The Global Marketing Editorial Calendar

Marketing.AI Staff

One of the most powerful features of Marketing.AI for distributed teams is the Global or Master Roll-up Calendar with its accompanying Sub-Organizations.There are many uses for the Global calendar. One popular use case is for global marketing teams, with a main global editorial calendar and several regional calendars. Members of the regional teams may want access … Continued Read More


Feature Friday: Calendar Legend with Content Type Colors and Statistics

Marketing.AI Staff

While color-coding your calendar by content type helps to visually identify items by content type in the calendar, what do you do if you can’t remember what content type a color represents? And while you can see at a glance roughly the distribution of items for a specific time period by content type, what if … Continued Read More


A list of GIF creation software

Adrian Figueroa

If you’re like me you’ve probably spent countless of hours in your week going through GIFs (Graphics Interchange Format est. 1987) , either through forums, popular social channels to reading content material online. We see these everywhere, but are they actually rising in popularity? It depends who you ask. Between the Tumblr posts to the … Continued Read More


Spreadsheets Vs. Editorial Calendar Software- 3 Reasons to Switch Now

Marketing.AI Staff

Everyday I talk with our customers and prospects about how they’re attempting to manage the ever more challenging landscape of content creation, and the feedback is pretty much always the same. A mix of spreadsheets, Google calendars, emails, file folders, and sometimes project management tools. This spaghetti mix of single purpose tools, manageable when teams … Continued Read More


5 Challenges for Content Marketing Agencies and How to Fix Them

Marketing.AI Staff

Content marketing agencies continue to grow in importance as more marketers want to spend money on content marketing, but are less sure of their own effectiveness at it. This is increasingly opening opportunities for agencies experienced with content marketing to fill the gap. With these opportunities come some key challenges: 1. Lack of recognized body … Continued Read More


Customer Story: MGIS Addresses Content Marketing Challenges With Marketing Calendar and Workflow Software

Marketing.AI Staff

The MGIS Companies, Inc. is a leading national insurance program manager with deep experience and expertise in building, managing and servicing specialized programs for medical professionals. When Katrina Wang, an experienced Content Manager at MGIS and Mark Dayton, the VP of Marketing, went looking for a content marketing software solution, they tried a WordPress plugin … Continued Read More


5 Key Features of Collaborative Content Marketing Workflow Software

Adrian Figueroa

There are a number of providers in the market touting as content marketing software. These systems offer a wide range of functions and features with all kinds of bells and whistles. As a Customer Development Manager here at Marketing.AI, I spend most of my time comparing these systems with potential customers, and I have found … Continued Read More


Introducing the Marketing.AI Content Marketing Idea Bank for Chrome Extension

Adrian Figueroa

Marketing.AI is pleased to announce the Content Marketing Idea Bank, our new Google Chrome extension available immediately. At Marketing.AI we continually strive to make the end-to-end content marketing workflow easier and more connected. To that end, we’ve released this extension to support gathering ideas for marketing content while browsing the web. Using the extension is … Continued Read More


Creating Beautiful Editorial Calendars with Custom Color Schemes

Adrian Figueroa

Editorial calendars are first and foremost a functional tool–but just because they’re useful doesn’t mean that they have to be drab and boring! Your editorial calendar can come to life with your favorite colors or your company’s brand color scheme. Here’s an example of what a colorful–and on brand–editorial calendar can look like based on … Continued Read More


Sample Content Marketing Workflow

Adrian Figueroa

With the steady rise of content marketing as a general theme and strategy in the marketing world, along have come the tools to help marketers achieve success with it. One category of those tools is content marketing workflow software, a feature set in the larger arsenal of content marketing software suites. As the conversation increases … Continued Read More


Sample Content Marketing Workflow

Adrian Figueroa

With the steady rise of content marketing as a general theme and strategy in the marketing world, along have come the tools to help marketers achieve success with it. One category of those tools is content marketing workflow software, a feature set in the larger arsenal of content marketing software suites. These address the critical … Continued Read More


5 Features of Editorial Calendar Software That Customers Absolutely Love

Marketing.AI Staff

“Are you paying attention to what your (potential) customers want and/or need?” We’ve written about Editorial Calendar Software here on the Marketing.AI blog from our own perspective, but never have we written about it from the perspective of our customers or those seeking such a service. After countless calls, demos and chats, we heard many reasons … Continued Read More


Introducing Marketing.AI’s Newest Interface Integration: Canva

Marketing.AI Staff

  The development of both graphics and images to align with blog posts, social media updates, and web page content has provided many challenges. The software and tools alone can cost hundreds, if not thousands of dollars, and it’s not guaranteed that you’re going to produce your best work with them. Enter Canva, a free web-based … Continued Read More


How To Manage Your Corporate Blogging Workflow

Adrian Figueroa

Managing your workflow is a crucial element of your content marketing efforts. This is especially important when you are working in large teams. Publishing a corporate blog often means collaborating with people from different departments in disparate geographies. It is important to get everyone on the same page to achieve the best results. Here are … Continued Read More


How to Plan Content for Twitter

Marketing.AI Staff

Twitter is, by far, my favorite social channel to work with for both business and personal use. What originally started as a channel for letting people know what you’re up to has since turned into one of the largest networks where both businesses and people interact and share with one another. In other words it … Continued Read More


How To Use The Follow Feature in the Editorial Calendar

Adrian Figueroa

Key to developing an efficient content marketing workflow is the ability to monitor what your content creators are doing in your Editorial Calendar, and receive timely updates as to their progress. It also helps when collaborators on a task know how each other are progressing, so they are aware of when it’s their turn to … Continued Read More


5 Reasons Why Editorial Calendar Spreadsheets are a Serious Pain

Adrian Figueroa

Many organizations still use spreadsheet-based editorial calendars for planning their content marketing, and they feel the pain of having to share workbooks every day. We have even heard clients refer to their existing workflow management using spreadsheets as “pathetic” and “archaic”, suggesting that they really aren’t that happy with their current arrangement. These are the … Continued Read More


Kids, Chaos, and Content Marketing

Marketing.AI Staff

My family of four (with two boys aged 6 and 8) recently expanded to a family of five, with the birth of my new daughter. Not withstanding the regular chaos of a new child in the family, this time the change has new meaning. My small renovated bungalow seemed like it was going to do … Continued Read More


Review of Hubspot Editorial Calendar Template and How To Migrate it to Marketing.AI

Adrian Figueroa

Today we are going to take a look at the Editorial Calendar spreadsheet template that Hubspot provides for download from their website. Spreadsheet templates are often how people get started with using content calendars and the Hubspot calendar is one of the better known among them. Overview The template provides a tabular view of your … Continued Read More


Sample Content Marketing Agency Service Level Agreement

Marketing.AI Staff

As a content marketing agency the key to your continued success is maintaining your client relationships. This is achieved by delivering an agreed-upon level of content on a monthly basis. The volume of content to be created is typically decided upon early in the engagement, once an audit of existing content has been carried out … Continued Read More


TopRank Editorial Calendar Template Review and How to Migrate it to Marketing.AI

Ryan

Today we are going to review the Editorial Calendar template provided by the TopRank Marketing blog and show you how you would go about migrating it into the Marketing.AI system. The Editorial Calendar template provided from TopRank as a download to the OptimizeBook is clear and easy to use. It is a little sparse on … Continued Read More


Sample Content Marketing Agency Service Level Agreement

Adrian Figueroa

As a content marketing agency the key to continued success is maintaining client relationships. This is often achieved by agreeing to a regular amount of monthly content and then delivering that amount. The volume of content to be created is typically decided upon early in the engagement, once an audit of existing content has been carried … Continued Read More


How to Set-up Your Content Marketing Workflow for Success

Marketing.AI Staff

When both speaking about and putting effort into content marketing, it’s important to concentrate on the many aspects involved. However, we’re only going to focus on one major aspect (a la the title of this post): How to create a successful workflow for both yourself and your team! Once you have this all sorted out, … Continued Read More


The Importance of Planning Marketing Content Visually in a Calendar

Marketing.AI Staff

Planning your content out visually, using Editorial Calendar Software, helps with formulating your strategy to ensure a continuous flow of engaging content which will attract and convert your ideal customers. It also lets you see the spread of content types you are going to create, so that you can provide your visitors with a variety … Continued Read More


Sample Content Marketing Agency Editorial Calendar

Marketing.AI Staff

We often get  requests from new Content Marketing Agency trial users to provide a sample view of an editorial calendar with some example clients included, so today we’re providing a view to what that looks like. This is useful when you are trying to make the case that moving away from a spreadsheet-based editorial calendar system will … Continued Read More


Sample Social Media Calendar

Marketing.AI Staff

Today we are going to provide you with a sample social media calendar and talk about how you can use one to plan out all of your social media posts, and use it to develop a social media strategy. The editorial calendar above shows an example of a schedule for posting to several social media … Continued Read More


#OwnTheMoment in Editorial Calendar

Marketing.AI Staff

Twitter have released their #OwnTheMoment Planner which is a content calendar that shows you how you can plan your tweets around key cultural, sporting, seasonal, business and TV events which are coming up. The example calendar they have provided shows some key events coming up over the next two months that you could plan some … Continued Read More


How To Coordinate Your Content Marketing Team

Marketing.AI Staff

To succeed in content marketing you need to publish a regular stream of content, then promote that content to get some eyes on it. Producing and publishing this content represents a considerable challenge for most companies, especially when it comes to coordinating who will do what, when it needs to be ready and how multiple … Continued Read More


Setting Up Your Agency’s Content Marketing for 2014

Adrian Figueroa

It’s the last post of the year 2013, and what a year it’s been for Content Marketing. It’s begun to feel a little like the early days of Blogging acceptance, when the market moved from ‘What’s a Blog?’ to ‘What’s your Blog Strategy?’. As then, the movement in the market creates both a need and … Continued Read More


How and Why to Gather Ideas for Content Marketing

Marketing.AI Staff

We’ve all heard the saying “two heads are better than one.” And this couldn’t be truer than when it comes to brainstorming content ideas for a website. Even the best writers in the world can write content that flops if the copy is not connecting to the reader in the right way. Having a team … Continued Read More


5 Tips for Planning Your Editorial Calendar

Marketing.AI Staff

With your resolutions to be a better, faster, leaner, more effective marketer still fresh in your mind at the start the year, there is no better time to begin planning out your editorial calendar. While the prospect may seem daunting at first, once you begin populating it with items and you can visually appreciate how … Continued Read More


Introducing Twitter Approval Process Software

Marketing.AI Staff

Providing your employees with access to the corporate Twitter account helps to keep your social media updates flowing with new insights from across the organization, based on the work they are carrying out, interactions with customers, and sharing of relevant content that they encounter throughout their day. Giving them free reign, however, can leave your … Continued Read More

Why is content marketing important and how does it help my business?

Kendra Moroz

We live in a digital world. People want to get reached in ways of their choosing and at times most convenient. The agility that content affords is an inexpensive, flexible way to maximize reach, minimize effort. In fact, content marketing generates 3 times as many leads as outbound marketing, but costs 62% less. Read More


It’s time to level up—Your complete 10 step guide to becoming a strategic, data-driven content marketing team

Kendra Moroz

57% —that’s how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. Statistic courtesy of CEB Global. With nearly 60% of your customers engaging first with your content, then with your team, there’s still only 88% of B2B marketers that consider themselves to use content marketing as … Continued Read More


The key to successful content marketing strategies: Telling the right stories with target audience segmentation and targeted personas

Kendra Moroz

Your ideal customer should be able to make a connection with your company or products. A connection that helps them make informed decisions. Content should be tailored to why they came searching in the first place. Any stellar content marketing strategy has a steady flow of quality content—content that tells a story to a particular … Continued Read More


What does a strong email marketing plan look like? 10 email marketing mistakes to avoid along the way

Kendra Moroz

This is an excerpt from the 101 Guide to Email Marketing, available here. Over 200 billion emails are sent daily around the world. Yet, emails are the mostly likely method of communication to stick around in someones day. To get rid of an email, the reader has to take a manual action: read, delete, or archive … Continued Read More


4 impactful ways to help your organization understand the role of content marketing in whole-organization growth

Kendra Moroz

60% of your customers engage first with your content before anyone in your team. Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still, majority of businesses neglect the importance that content plays in business success. Read More


What does it mean to be a “data-driven” content team? How to think long-term about the impact of your content on strategic business growth

Kendra Moroz

To be a data-driven content team, look beyond just measuring how much content you’re creating and answer why you’re creating content in the first place. Read More


Marketing.AI’s guide to 10 free online marketing products that help with content lifecycle management

Kendra Moroz

Great brands are defined by their ability to deliver and make an impact with a unique story. Anyone can sell a product, anyone can create content. But how do you stand out? Creating content for the sake of it is simply not enough.  Content that craft a story about how you’re helping your audience and providing … Continued Read More


Your content isn’t lackluster, it’s just missing a reason to exist: Show ROI on your content by defining a content mission

Kendra Moroz

Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story that either makes an impact on your revenue/business growth and or thought-leadership/community awareness. But chances are your content is cluttered. But not because your … Continued Read More


Set an appointment with your audience—Marketing.AI’s takeaways from Content Marketing World 2016

Kendra Moroz

There’s no shortage of content marketing advice in the industry right now, especially not at Content Marketing World 2016. With over 3,500 attendees and two 10 hour days of sessions and expo hall conversations, it was an amazing opportunity to find answers to questions you might have. Here’s my take on the top 4 themes that emerged, plus … Continued Read More


The art of creating meaningful content through scannable blog post and content layouts

Kendra Moroz

We’ve all fallen victim to the design trap before—countless hours making something look exactly perfect. Weeks later we end up viewing that same piece of content or design on a not-so-retina screen, outdated browser, or mobile device to discover that it looks 180 degrees different than when you published it. Was it worth the hours … Continued Read More


Humanize your brand, sell your product, and ensure your content efforts aren’t disruptive: 8 ways you can increase your content performance

Kendra Moroz

Writers are constantly brainstorming how to ensure their content is meaningful, discoverable, converting prospects, and educating readers. Amongst all of this, how then as a marketing can you ensure you’re creating relevant content that’s going to be discovered, read, and is making an impact in your marketing strategy and goals? Read More


The Value of Having One Source of Truth for Content Marketing

Kendra Moroz

  When creating content, a common problem marketers face is solving what assets you have are most up-to-date? This is especially hard if you manage your files in multiple locations. Which videos, logos, images, and graphics are the right ones, on brand, fitting to your tone and voice? Without a source of data truth, you can end up spending … Continued Read More


See you at Content Marketing World!

Jean Nairon

  Content Marketing World from September 6th – 9th Marketing.AI is headed in Cleveland –home of the Rock and Roll Hall of Fame, the famous “Dawg Pound”, and home to Content Marketing World. We’re a proud sponsor and exhibitor this year again and hope to see you in booth #25. Here’s what you can expect to see from us: It goes … Continued Read More


Using buyer cycles to optimize your content and increase conversion

Kendra Moroz

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through … Continued Read More


Align Your Marketo Content With The Rest Of Marketing

Kirk Hasley

Marketing.AI helps Demand Generation teams increase leads and reduce the time it takes for their content development by connecting their content ideation, strategy, workflows, and planning directly into Marketo. Our comprehensive Marketo integration allows team to publish their content directly from Marketing.AI into Marketo landing pages and email templates for distribution, as well as closing the … Continued Read More


5 Key Areas of Content Marketing Focus

Kirk Hasley

The saying “knowledge itself is power” is as true today as it was to when Sir Francis Bacon coined the expression in 1597. With that said, one could argue that with all of the complexities marketers deal with today staying ahead of the knowledge curve is as hard as it has ever been. To create … Continued Read More


Leverage the power of a digital editorial calendar for content planning, publishing, and collaboration

Adrian Figueroa

Central to achieving quality content is a centralized creation and publishing workflow In an increasingly deadline-driven world, strategists and marketers are realizing that a centralized planning and publishing hub is key to any successful planning process. Why? Having a calendar-centric marketing plan allows you to plan your content efforts in a collaborative format, manage approval workflows for your content creation team, … Continued Read More


Why Suffer the Pain of Editorial Calendar Spreadsheets?

Marketing.AI Staff

Companies invest tens of thousands of dollars into CRM systems to better track their customers. They invest equal resources into sophisticated email marketing automation systems to deliver the right message, at the right time in the customer journey. They build social media teams to tweet and post and engage with customers, and invest in team … Continued Read More


What Pokemon Go Taught Me About Content Marketing

Adrian Figueroa

1 out of 10 people you know are now addicted to Pokemon Go. And for the rest of us (the 9 out 10), we’re probably all still wondering what is this thing. The game leverages smartphone and GPS to provide an augmented virtual universe where you can roam the streets and capture Pokemon characters, combat … Continued Read More


Getting Started with your Content Marketing Software

Jean Nairon

We recently created a new Getting Started video to help our customers. We thought we’d share it with everyone because it’s a great way to learn about some of our key uses cases and how we can help your Marketing or Communications team. Have a look and let us know what you think by adding your … Continued Read More


What To Do To Make Your Editorial Calendar Software Trial a Success

Jean Nairon

You’ve signed up for your trial of Marketing.AI, but how are you going to make the most of the next 14 days so you can get some real value from the system. We have all signed up for software trials, taken a quick look around and decided to login again in a few days when we … Continued Read More


Content Marketing Software is Three Times Better

Marketing.AI Staff

  Are you still using a type writer to type blogs? There is a nostalgia with typewriters but they would make it difficult to keep to the amount of content most companies have to keep with it. From a managing content perspective, using spreadsheets or post-it notes is like using a typewriter without the nostalgia. … Continued Read More


5 Ways to Share Your Marketing Plan Up, Down, and Sideways!

Marketing.AI Staff

Managing content deliverables can be chaotic. Not all the time, thankfully. But there are definitely moments we all experience where we just wish there were a better, faster, easier way to get done what we want to get done. Over the last few years, I’ve talked with marketers at all levels, in organizations ranging from some … Continued Read More


Marketing.AI Named one of B.C.’s “Ready to Rocket” Tech Companies

Marketing.AI Staff

Marketing.AI is pleased to announce its placement on Rocket Builders’ prestigious “Ready to Rocket” list, which recognizes British Columbia’s top private technology companies that are best positioned to experience significant growth, venture capital investment, or acquisition by a major player in the coming year. According to representatives of the Ready to Rocket selection committee, this … Continued Read More


Content.Vegas: the Annual Marketing.AI User Conference

Adrian Figueroa

Many of you have asked when we would be holding our first user conference, so… It gives me great pleasure to announce the dates, location and website for Marketing.AI’s first annual user conference: Content.Vegas! Mark your calendars for: June 4-5, 2015. Register on the site for updates: www.content.vegas Why Content.Vegas? In addition to your kind … Continued Read More


Marketing.AI at Content Marketing World – What To Expect

Marketing.AI Staff

Next week the Marketing.AI team rolls into Cleveland, home of the Rock and Roll Hall of Fame and the famous “Dawg Pound”, but also home to Content Marketing World, of which we are a proud sponsor and exhibitor. Here’s a list of what you can expect to see from us next week: We are giving away … Continued Read More


Using WordPress to Build a Careers Page on Your Website

Marketing.AI Staff

Today we’re setting up a Careers section on Marketing.AI for all of the candidates we need to hire in the coming few months. We’ve decided to use WordPress to do that because then we can create and publish job listings from within our Editorial Calendar and Content Marketing Software system just like any other kind … Continued Read More


GrowthBeat San Francisco – Here We Come!

Marketing.AI Staff

Next week, a few members of the Marketing.AI team are heading to the lovely city of San Francisco to attend this year’s Growthbeat Conference, an event put on by VentureBeat. You can follow our adventures and updates on Twitter by both following us as well as the hashtag #GrowthBeat.   As a proud sponsor of the … Continued Read More


Content Marketing Tips From Horror Movie Icons

Marketing.AI Staff

First, I wrote a post about how Depeche Mode’s content marketing skills are top-notch. Now, I’m writing about how popular figures in horror films know a little something about the content marketing landscape (you know, if they weren’t slicin’, dicin’, and ripping souls apart). I love my job! Every once in awhile I come across an amazing … Continued Read More


Top 3 Challenges of Content Marketing Coordination

Marketing.AI Staff

I read somewhere that people like to think in threes- top 3 priorities, top 3 finishers, Gold, Silver, Bronze, trilogies, etc. and so I got to work researching where I may have come across this simple concept. Turns out it’s more common than I’d originally thought, and there’s a good descriptor of the “Rule of … Continued Read More


How Depeche Mode Succeeds at Content Marketing

Marketing.AI Staff

It’s public knowledge that I have a strong love (okay, it’s an addiction!) for Depeche Mode and their music. So, while our CEO, Greg Marlin, was busy working on the new Marketing.AI…(Shhh! Top secret! -Greg), I took it upon myself to write this post (Sorry, Greg, I had to!) about how Depeche Mode are masters … Continued Read More


Marketing.AI Quick-start Guide

Adrian Figueroa

Getting started with Marketing.AI requires a plan of attack, and depends somewhat if you are starting from scratch or migrating existing planning and workflow documents. If you are starting from scratch, be sure to check out our Content Marketing Readiness Checklist. That said, you can jump right into with these guidance as well. And if … Continued Read More


Content Marketing Thought Leaders for May 6, 2013

Marketing.AI Staff

First up this week on content marketing thought leaders is Ann Handley. Ann is the chief content officer at MarketingProfs, where she develops and manages content for B2B and consumer publications. She is the author of Content Rules and is a monthly contributor to Entrepeneur magazine. Ann was previously co-founder and president of ClickZ.com and … Continued Read More


How To Get Web Analytics in the Hands of Salespeople

Marketing.AI Staff

  Your web analytics provide a wealth of information for your salespeople when it comes to prospecting and following up with leads to make a sale. Knowing the companies that are visiting your website and the content they are interacting with will give your sales team a considerable advantage when it comes to initiating a … Continued Read More


First Human in Space Day and Content Marketing

Marketing.AI Staff

Today is the 52nd anniversary of the first human in space. On April 12th, 1961, Yuri Gagarin took off in the Vostok 1 rocket and became the first human to enter space and complete an orbit of the planet, earning his place in the history books. He remained in space for 102 minutes before safely … Continued Read More


How to Track Page Views By Industry

Marketing.AI Staff

Tracking visitors to your website by industry provides a wealth of actionable information when it comes to refining your content marketing efforts and successfully acquiring customers. It allows you to tailor your content to address the informational needs of the industries that are visiting your site most frequently, and create industry-specific conversion pathways which increase … Continued Read More


Content Marketing Thought Leaders for March 18, 2013

Marketing.AI Staff

This week on Content Marketing Thought Leaders we would like to shout out to Bryan Eisenberg. Bryan is a keynote speaker for keynote events and conferences, and is managing partner of Eisenberg Holdings. He is on the advisory board of Nomi, Bazaarvoice, Monetate, OneSpot and UserTesting.com. Bryan is also the co-founder and chairman emeritus of … Continued Read More


How to View Industry Analytics using Marketing.AI

Marketing.AI Staff

In yesterday’s post we provided you with the ways you can use industry analytics to increase the effectiveness of your website by generating more sales and  conversions. Today we will show you how you can get these industry analytics using Marketing.AI. Prospects Each of the content items on your website is catalogued using an automatic … Continued Read More


7 Ways to Use Industry Analytics

Marketing.AI Staff

In our posts about conversion architecture we have mentioned the importance of having information on the industries that are visiting your website and engaging with your content. But why exactly is this important and how can you use this data to your advantage? 1. Measure the Success of Your Content By monitoring the traffic to … Continued Read More


Content Marketing Thought Leaders for March 3, 2013

Marketing.AI Staff

This week on content marketing thought leaders we would like to shout out to Tom Martin. Tom  is a digital strategist who specialises in B2B digital sales lead generation. He is the founder of Converse Digital where he helps client develop digital sales prospecting programs based on data-based selling techniques. He is a keynote speaker … Continued Read More


How to View Target Audience Exit Pages in Marketing.AI

Marketing.AI Staff

In yesterday’s post we talked about the strategies you can use for target audience exit pages and how you could take measures such as creating additional content tailored to your target industries to prevent them from bouncing from your website. Today we are going to talk about how you can use Marketing.AI’s content marketing optimization … Continued Read More


Strategies for Target Audience Exit Pages

Marketing.AI Staff

You’ve created Buyer Personas to target your ideal customers and you’re getting traffic from those industries, but the traffic is still bouncing from your site once they have viewed a few pages. How do you refine your conversion architecture to increase your conversion rate and get those visitors to click on a call to action, … Continued Read More


Content Marketing Thought Leaders for February 18, 2013

Marketing.AI Staff

This week on content marketing thought leaders we would like to shout out to content marketing strategist, author and speaker, Robert Rose. Robert is founder and chief troublemaker at Big Blue Moose. He is strategist in residence and brand advisor for the content marketing institute. Robert is also a senior contributing analyst at research-driven advisory firm … Continued Read More


B2B Marketing Agency Blog Round-Up

Marketing.AI Staff

  This week we would like to shout out to Catalyst from Rochester New York. They are a direct and digital marketing agency who have been in operation since 1990. Their clients have included Kodak, Xeikon and Valvoline. Their blog is constantly updated by various staff members. You can also find them on Twitter under the … Continued Read More


B2B Marketing Agency Blog Round-Up

Marketing.AI Staff

First up this week on the B2B Marketing Agency Blog Round-Up we would like to shout out to Arketi Group, a technology, PR and digital marketing agency. Based out of Atlanta their clients have included Xerox, Stonesoft and Cbeyond. Their blog, B2B Marketing News was awarded one of the top three B2B blogs of 2012 … Continued Read More


How To get Access to Content Marketing Experts 24-hours a Day

Ryan

Who wouldn’t like to have access to an online marketing expert 24 hours a day? Someone to monitor all of data being generated from the traffic to your site and provide you with analysis and recommendations as to what you should do next would undoubtedly be an invaluable resource. With Marketing.AI that is exactly what … Continued Read More


How Experts Analyze Content Marketing Data

Marketing.AI Staff

There are several important metrics which content marketing experts analyze in order to determine which content items are the most successful and how well a strategy is performing. Today we will be giving a rundown of the processes we have found to be most important.   Traffic It may seem a little simplistic but the … Continued Read More


B2B Marketing Agency Blog Round-Up

Marketing.AI Staff

First up this week we would like to shout out to Stein + Partners. Based out of New York they have been headed by Tom Stein for the last 27 years. Their clients include the Chicago Board Options Exchange, PR Newswire and Intralinks. Stein was named a B2B Agency of the year by B2B magazine … Continued Read More


How to Plan for and Track Content Performance by Audience Segment using Marketing.AI

Marketing.AI Staff

In yesterday’s post we talked about the role of audience segmentation in the content planning process. Today we are going to illustrate how you can use the Marketing.AI software to plan your content creation and track the performance of the content.  First order of business is working out your audience segments. Fortunately, Marketing.AI provides you … Continued Read More


Content Marketing Thought Leaders for January 28, 2013

Marketing.AI Staff

First up this week on Content Marketing Thought Leaders we would like to shout out to Jeff Cutler. Jeff is a marketing and social media expert with over 20 years experience in content creation. He has spoken at several industry conferences and was recently a session presenter for the Society of Professional Journalists. You can … Continued Read More

It’s time to level up—Your complete 10 step guide to becoming a strategic, data-driven content marketing team

Kendra Moroz

57% —that’s how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. Statistic courtesy of CEB Global. With nearly 60% of your customers engaging first with your content, then with your team, there’s still only 88% of B2B marketers that consider themselves to use content marketing as … Continued Read More


4 impactful ways to help your organization understand the role of content marketing in whole-organization growth

Kendra Moroz

60% of your customers engage first with your content before anyone in your team. Content marketing is the foundation upon which your business operates. From the story told on your website, through to learning materials, you’re producing content. Still, majority of businesses neglect the importance that content plays in business success. Read More


What does it mean to be a “data-driven” content team? How to think long-term about the impact of your content on strategic business growth

Kendra Moroz

To be a data-driven content team, look beyond just measuring how much content you’re creating and answer why you’re creating content in the first place. Read More


Your content isn’t lackluster, it’s just missing a reason to exist: Show ROI on your content by defining a content mission

Kendra Moroz

Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story that either makes an impact on your revenue/business growth and or thought-leadership/community awareness. But chances are your content is cluttered. But not because your … Continued Read More


Set an appointment with your audience—Marketing.AI’s takeaways from Content Marketing World 2016

Kendra Moroz

There’s no shortage of content marketing advice in the industry right now, especially not at Content Marketing World 2016. With over 3,500 attendees and two 10 hour days of sessions and expo hall conversations, it was an amazing opportunity to find answers to questions you might have. Here’s my take on the top 4 themes that emerged, plus … Continued Read More


The art of creating meaningful content through scannable blog post and content layouts

Kendra Moroz

We’ve all fallen victim to the design trap before—countless hours making something look exactly perfect. Weeks later we end up viewing that same piece of content or design on a not-so-retina screen, outdated browser, or mobile device to discover that it looks 180 degrees different than when you published it. Was it worth the hours … Continued Read More


Humanize your brand, sell your product, and ensure your content efforts aren’t disruptive: 8 ways you can increase your content performance

Kendra Moroz

Writers are constantly brainstorming how to ensure their content is meaningful, discoverable, converting prospects, and educating readers. Amongst all of this, how then as a marketing can you ensure you’re creating relevant content that’s going to be discovered, read, and is making an impact in your marketing strategy and goals? Read More


The Value of Having One Source of Truth for Content Marketing

Kendra Moroz

  When creating content, a common problem marketers face is solving what assets you have are most up-to-date? This is especially hard if you manage your files in multiple locations. Which videos, logos, images, and graphics are the right ones, on brand, fitting to your tone and voice? Without a source of data truth, you can end up spending … Continued Read More


Using buyer cycles to optimize your content and increase conversion

Kendra Moroz

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through … Continued Read More


How To Develop a Buyer Persona or Target Audience

Marketing.AI Staff

Defining Your Target Audience You know that you need to get a clear idea of who your target audience is – but how do you go about doing that? Start by reviewing your existing customers. Who’s your current tribe? Find out why they were attracted to your company and why they bought from you. This … Continued Read More


How to Align Your Customer Success Content With Your Marketing Prospect and Lead Content

Marketing.AI Staff

As a company goes through the stage of becoming aware that they have a problem or business need that requires a solution, and they begin to investigate the options they have available to them, they start to become familiar with the companies they are going to choose from as a supplier through their marketing content. … Continued Read More


5 Challenges for Content Marketing Agencies and How to Fix Them

Marketing.AI Staff

Content marketing agencies continue to grow in importance as more marketers want to spend money on content marketing, but many are less sure of their own effectiveness at it. This is increasingly opening opportunities for agencies experienced with content marketing to fill the gap, either full-time, part-time or as a coach (for more info on … Continued Read More


How to Evaluate Content Marketing Software

Marketing.AI Staff

You’ve decided you’re finally ready to abandon your spreadsheets, emails, calendars, and other tools you’ve been working with to help your team manage an ever growing array of marketing efforts. Were these tools useful in getting you here? Of course they were. Are they going to support your team’s efforts to do more, and deliver … Continued Read More


Leverage the power of a digital editorial calendar for content planning, publishing, and collaboration

Adrian Figueroa

Central to achieving quality content is a centralized creation and publishing workflow In an increasingly deadline-driven world, strategists and marketers are realizing that a centralized planning and publishing hub is key to any successful planning process. Why? Having a calendar-centric marketing plan allows you to plan your content efforts in a collaborative format, manage approval workflows for your content creation team, … Continued Read More


Why Suffer the Pain of Editorial Calendar Spreadsheets?

Marketing.AI Staff

Companies invest tens of thousands of dollars into CRM systems to better track their customers. They invest equal resources into sophisticated email marketing automation systems to deliver the right message, at the right time in the customer journey. They build social media teams to tweet and post and engage with customers, and invest in team … Continued Read More


What is a Content Strategist?

Adrian Figueroa

The mission of any website is to offer engaging content and meaningful support to potential clients and customers. The mission of a corporate content strategist is to ensure that the content is providing maximum impact for the maximum number of readers. While the copywriter is responsible for actually putting words into the document to publish, the … Continued Read More


Survival of the Fittest: what the Animal Kingdom can teach us about Radical Collaboration

Adrian Figueroa

Survival of the Fittest: what the Animal Kingdom can teach us about the Content Marketing Jungle In today’s heavily saturated online marketplace, establishing and cultivating brand awareness has literally become a case of survival of the fittest. And as the world of digital content marketing continues to evolve at rapid speed, the role of collaboration in connecting … Continued Read More


Art with an agenda: the role of patronage throughout history

Marketing.AI Staff

Artists are relied upon to express themselves through the content they produce, communicating their observations, ideals and opinions through their work and helping audiences view concepts through fresh perspectives. And yet some of the greatest artworks throughout history were in reality vehicles for religious and political agendas, rather than the product of pure, unadulterated creative … Continued Read More


Oh, The Marketing Madness of March

Marketing.AI Staff

I recently returned from the Intelligent Content Conference in Las Vegas, where the agenda was chalk full of direction from numerous practitioners and consultants, and some great learning by all in attendance. Then like every conference, I get back to my office, and the real work (ie. madness!!) begins- translating the learning and networking with like-minded … Continued Read More


Content Marketing Types: An Overview

Marketing.AI Staff

When it comes to content marketing you have a variety of different types of content which you can produce in order to attract the attention of your ideal customers. The following list deals with the most common types: Website Page The primary form of online content which you are going to create. This includes all … Continued Read More


7 Benefits of Content Marketing Software

Marketing.AI Staff

As companies adopt content marketing as a key focus of their overall organizational marketing efforts, the content marketing toolset continues to grow in sophistication and maturity. At some point it becomes obvious that traditional tools like spreadsheets, email and classic project management software won’t cut it. The team needs software that provides strategic planning and … Continued Read More


Sample Customer Objection Response Post

Adrian Figueroa

With the ever-increasing expenditures that are derived from marketing and sales, it is crucial to have these two departments aligned from strategy to execution in order to meet company goals. Linked to strategy, ideas are the birthplace of great success. Both teams collaborating on ideas, to meet a common goal, are crucial to the ongoing … Continued Read More


Who Cares About “Big Data” If It’s Not Connected to Strategy?

Marketing.AI Staff

If you’re a marketer, you’ve no doubt heard about all of the amazing capabilities Big Data will provide you to change the way your business operates. Ways you can measure every single customer interaction with your online presence; from time on page, clicks, views, path to purchase, and numerous others data points. This Big Data … Continued Read More


What Aristotle Can Teach You About Content Marketing

Adrian Figueroa

Introducing the Original Thought Leader With all the noise about marketing trends and continuous new prescriptions from today’s thought leaders, it’s easy to forget that many of the core precepts of content marketing have been around, not for decades or centuries, but for a couple of millennia. Take one of the all-time leaders of thought: … Continued Read More


5 Strategies for Aligning Marketing and Customer Success Content

Marketing.AI Staff

After the Purchase In a previous post, we discussed how to align Sales and Marketing content to help you close deals. So then, what happens after the purchase? If you’re following our buyer journey, you know this is when the “Engagement” or “Loyalty” cycle stages come into play. At Marketing.AI, our Customer Success department takes … Continued Read More


4 Strategies for Aligning Marketing and Sales Content

Adrian Figueroa

Hi, I’m Adrian! As a Customer Development Manager, I work to understand the needs of potential customers and set them up for success with our content marketing software. Since prospects find us at different stages of their customer journeys, they often have different support needs and questions. Because of this, it’s important to have the … Continued Read More


The Critical Importance of Great Ideas to Content Marketing Success

Marketing.AI Staff

What’s the value of a great content idea when it comes to content marketing? While collaborative execution is key to turning great ideas into finished content, great ideas are the sharp swords that cut through the clutter of a crowded content marketplace. Since the rapid adoption of content marketing across all sectors is ever growing, … Continued Read More


3 Key Risks of Content Marketing

Adrian Figueroa

There is a mountain of content about all of the benefits of content marketing but a dearth of content about any of the risks. It seems every company out there is telling us that we need content, but what happens when you’re not doing it right?  Is it hurting your brand? While it’s great to … Continued Read More


Building Doors to Your Content Marketing Home

Adrian Figueroa

A few weeks ago we introduced the idea of the content marketing home, and how planning and executing your content marketing strategy was similar to undertaking the construction of your dream home. To quickly refresh the key points of that post: It Starts With Vision and Content Strategy Configure A Strategic Framework For How You … Continued Read More


Sample Buyer Persona

Adrian Figueroa

Developing Buyer Personas is a foundational task for strategic content marketing. We define a Buyer Persona as “the documented embodiment of a single representative of your target audience that represents a segment of your audience as a whole, in a way that can meaningfully affect your strategy, conversion architecture and marketing content production.” We published … Continued Read More


A Review of the best Content Tricks and Treats from Halloween 2014

Adrian Figueroa

Hopefully you have all survived the Halloween celebrations intact! There was a lot of spooky content floating around in the run up to October 31st, some more forced than others. Let’s face it, it’s hard to hit the right note with a theme that so many others are using, so today we are going to … Continued Read More


Sample Theme-Cycle Grid

Adrian Figueroa

A Theme Cycle is a tool which is used to plot your themes against the different stages of the buyer cycle. Organizing your marketing content by theme helps to define your content by purpose and assists with the ideation process. Taking each of those themes and mapping them onto the buyer cycle shows you what … Continued Read More


3 Tips for Advanced Content Ideas

Marketing.AI Staff

Ideation Challenges Coming up with high-quality content ideas can stymie even the most seasoned of marketers. After all, you know that to engage your audience and attract customers you will need to produce a consistent stream of content to set your company apart from its competition. But it can be difficult to keep coming up … Continued Read More


5 Ways to Align Marketing and Sales

Marketing.AI Staff

“How did you find us?” This is a question I ask every customer. Typically they’ve found us through a Google search referencing top content marketing tools, marketing solution lists, etc. We meet some customers at conferences, while others are referrals or were recommended by agency partners. Potential customers we talk with know they have a … Continued Read More


What Does Coaching have to do with Content Marketing?

Marketing.AI Staff

Coaching and Content Marketing. Now how or why would I try to connect these two seemingly disparate concepts? As the father of two active boys who participate in a lot of sports, I spend a lot of my scheduled “free time” coaching their various activities, from soccer and baseball through to hockey. As it so … Continued Read More


How Instructional Design Theory Can Inform Your Content Marketing

Adrian Figueroa

When a content marketer thinks about how to plan content for the buyer cycle or customer journey, they might start to think about how to break up content into meaningful blocks or chunks and how to link those together. It’s often helpful to look to other fields of endeavor, other than content marketing specifically, for inspiration … Continued Read More


Three Things I Learned at Content Marketing World

Marketing.AI Staff

No doubt if you were following Content Marketing World on Twitter, you must have been overwhelmed by the sheer volume of information coming at you. With 2600+ attendees tweeting, instagramming, blogging, and facebook posting, if you weren’t in attendance, it was a virtual smorgasbord of content to digest. Which is why I waited until I … Continued Read More


How to Use Event Objects to Plan Your Adaptive Content Marketing

Adrian Figueroa

Recently Marketing.AI released a new object that you can use in planning your content marketing strategy, the Event Object. You can use the Event Object to plan content for Adaptive Content Marketing and/or Event-Driven Content Marketing. This post goes into more detail on how you can use this feature. Most Marketing Automation systems have some form … Continued Read More


The Difference Between A Content Marketing Framework vs a Platform and Why That Matters

Adrian Figueroa

In a market filled with Content Marketing Platforms (more being added every day), you may wonder why we at Marketing.AI call ourselves a Content Marketing Framework instead of a Platform. In this post I will explain the difference and why it is core to the vision of our product and how it creates value for … Continued Read More


5 Key Content Marketing Challenges (and how to solve them) – Free Ebook

Adrian Figueroa

Content marketing isn’t easy, and you probably shouldn’t trust anyone who tells you they can make it easy. At Marketing.AI, we try through our software to make it easy-er, but you are still going to need to put in a lot of hard work along the way if you are to be successful. And maybe … Continued Read More


Understanding What Content Marketing Replaces Is Key To Success With It

Marketing.AI Staff

Content Marketing is hotter than ever as a marketing and sales strategy, but for some who have implemented it they are yet to find success. As a company that banked its success entirely on the use of its own products, we at Marketing.AI can share some insight on how to create content that will successfully … Continued Read More


How to create your content marketing dream home

Marketing.AI Staff

Building a successful content marketing strategy is a lot like building your dream home: It starts with a vision of how you want it to look – on the inside and the out. You need to have a strategic understanding of what materials it will be made of and how the different rooms will fit … Continued Read More


The Future of Marketing and Sales 5 Years From Now

Marketing.AI Staff

GrowthBeat 2014 – Greg Marlin, CEO, Marketing.ai from VentureBeat on Vimeo. Marketing.AI attended GrowthBeat in San Francisco in early August, and one of the outcomes from the event was a series of interviews with the leading thinkers and innovators in marketing, including our own Founder and CEO Greg Marlin. If one thing was clear from … Continued Read More


Why I Love What I Do

Marketing.AI Staff

Why do I get out of bed every morning and do what I do? Probably a question I’m sure all of us ask ourselves from time to time. For me the reasons are many including the obvious financial obligations, family, career, etc. But these are just the typical reasons that push a person out of … Continued Read More


How Netflix Cancelled My Account to Build a Closer Relationship

Marketing.AI Staff

Netflix just owned me by cancelling my account. You heard right. They cut me off the minute they had the chance to, and I immediately ran back to them as fast as I could. The nightmare scenario I contemplated was losing my kids’ progress through Star Wars: The Clone Wars series, which I nor my wife could … Continued Read More


How to build a team for marketing automation content creation

Marketing.AI Staff

Let’s face it – You’re creating content that you would like others to both read and interract with. Sometimes that’s a problem, and other times it is not. When it’s a success, everything’s fine. When no one is visiting your website, engaging in the comments section or sharing it on their social media channels, something’s … Continued Read More


7 Ways to Create Enough Marketing Content

Adrian Figueroa

One of the key challenges encountered by companies who are starting to evolve their marketing efforts to incorporate content marketing is creating enough marketing content. Here are some of the ways we and our users have found useful to help create enough content to engage your target market. 1. Have a Strategic Framework When you … Continued Read More


Customer Story: A Place for Mom Gets Strategic with Content Marketing

Marketing.AI Staff

Do you have a small content marketing team you’re beginning to grow? Or do you have a large marketing team, and you’re finally tearing down the silos they’ve been organized into previously? Or perhaps you simply want to “get more strategic” with your content, ensuring strategy permeates all your marketing efforts. If any of these … Continued Read More


Customer Story: City of Arlington Drives Deeper Citizen Engagement

Marketing.AI Staff

Does the content you’re creating resonate across every single stakeholder you’re interested in engaging with? You might think so, or you might believe not- but in either case, how do you know? One of our customers- the City of Arlington, TX- had this exact challenge, until they found Marketing.AI. They have multiple stakeholders for the … Continued Read More


Get Executive Buy-In For New Solutions

Marketing.AI Staff

I recently joined Marketing.AI, where we help our customers get on the same page with their teams- in content creation, management, and collaboration. What does this mean? It means this first blog post I’m writing- the very one you’re reading- was assigned to me in our tool- and has been drafted in our solution, and … Continued Read More

How one healthcare customer leverages the editorial calendar for collaboration and brand cohesion

Kendra Moroz

Overcoming the challenge of a disparate content creation workflow One of Marketing.AI’s healthcare partners leverages the editorial calendar to streamline their creative content process. To help facilitate community engagement efforts, their marketing team is now able to collaborative on their content marketing efforts related to their brand story, the voice of the customer, and to create content experiences that make an … Continued Read More


Customer Story: Zillow Focuses on Strategy

Marketing.AI Staff

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. When Zillow’s Jessica Rourk started growing her team of writers and guest contributors, she discovered her old processes of email … Continued Read More


Customer Story: Teradata Gains Global Collaboration

Adrian Figueroa

Teradata helps companies get more value from their data than any other company, allowing them to reduce costs, create agility for faster data analysis and innovation, and reduce complexity, giving organizations a sustainable competitive advantage. When Teradata’s Marketing leadership started up an ‘internal content agency’—a global team of writers and graphic designers—the team quickly became … Continued Read More


Customer Story: Cameron gets out of spreadsheets

Jean Nairon

  Cameron (NYSE:CAM) is a leading provider of flow equipment products, systems and services to worldwide oil, gas and process industries. Leveraging its global manufacturing, sales and service network, Cameron’s 11 operating divisions, with more than 24,000 employees in over 250 locations, generate annual bookings in excess of $8 billion.   Challenge Cameron was struggling … Continued Read More


Customer Story: Carnegie Finds the perfect content marketing solution for a complex organization

Adrian Figueroa

Carnegie Corporation of New York, one of America’s most influential philanthropic institutions, was established in 1911 by Andrew Carnegie to promote the advancement and diffusion of knowledge. Headquartered in New York City, the Carnegie Corporation offers grants at both a national and international level, which involves collaborating with many teams around the globe and communicating efficiently across different time … Continued Read More


Customer Story: Fargo-Moorhead Convention & Visitors Bureau Brings Order to Chaos

Adrian Figueroa

The Fargo-Moorhead Convention & Visitors Bureau promotes the cities of Fargo, North Dakota plus West Fargo and Moorhead, Minnesota as a destination for visitors, tour groups, business travel, conventions, sporting events and trade shows. Managing content about  three cities in two states became overwhelming, especially with numerous Excel spreadsheets and Word documents involved. With so many  different content types to plan, … Continued Read More


Customer Story: MGIS Addresses Content Marketing Challenges With Marketing Calendar and Workflow Software

Marketing.AI Staff

The MGIS Companies, Inc. is a leading national insurance program manager with deep experience and expertise in building, managing and servicing specialized programs for medical professionals. When Katrina Wang, an experienced Content Manager at MGIS and Mark Dayton, the VP of Marketing, went looking for a content marketing software solution, they tried a WordPress plugin … Continued Read More


Customer Story: Silverado gains an integrated view of marketing strategy across all channels and content types

Marketing.AI Staff

What kind of care would I want for my family? Silverado’s founders asked themselves that question, and the answers they found formed the foundation of the company they are today. Silverado’s family of caregivers, support staff and administrators is united in its mission to provide dignity, respect and the highest quality of life possible, from their in-home and … Continued Read More


Customer Story: A Place for Mom Gets Strategic with Content Marketing

Marketing.AI Staff

Do you have a small content marketing team you’re beginning to grow? Or do you have a large marketing team, and you’re finally tearing down the silos they’ve been organized into previously? Or perhaps you simply want to “get more strategic” with your content, ensuring strategy permeates all your marketing efforts. If any of these … Continued Read More


Customer Story: City of Arlington Drives Deeper Citizen Engagement

Marketing.AI Staff

Does the content you’re creating resonate across every single stakeholder you’re interested in engaging with? You might think so, or you might believe not- but in either case, how do you know? One of our customers- the City of Arlington, TX- had this exact challenge, until they found Marketing.AI. They have multiple stakeholders for the … Continued Read More