Welcome to our blog!

Our blog focuses on news, tips, insights, and best practices on managing content marketing, editorial calendars, digital marketing and communications. Marketing.AI is a an end-to-end platform for building strategy, planning and producing content, deploying it to your various channels and, pulling back related analytics all in one place. We are focused entirely on the business of helping you produce great content.

See you at Content Marketing World!

  Content Marketing World from September 6th to 9th   Marketing.AI is Read More


Using buyer cycles to optimize your content and increase conversion

Use buyer stages to create audience-specific content that converts To convert r Read More


How To Develop a Buyer Persona or Target Audience

Defining Your Target Audience You know that you need to get a clear idea of who Read More


How to Align Your Customer Success Content With Your Marketing Prospect and Lead Content

As a company goes through the stage of becoming aware that they have a problem o Read More



See you at Content Marketing World!

Jean Nairon

  Content Marketing World from September 6th to 9th   Marketing.AI is headed in Cleveland –home of the Rock and Roll Hall of Fame, the famous “Dawg Pound”, and home to Content Marketing World. We’re a proud sponsor and exhibitor this year again and hope to see you in booth #25. Here’s what you can expect to see from us: It … Continued Read More


Using buyer cycles to optimize your content and increase conversion

Kendra Moroz

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through … Continued Read More


How To Develop a Buyer Persona or Target Audience

Greg

Defining Your Target Audience You know that you need to get a clear idea of who your target audience is – but how do you go about doing that? Start by reviewing your existing customers. Who’s your current tribe? Find out why they were attracted to your company and why they bought from you. This … Continued Read More


How to Align Your Customer Success Content With Your Marketing Prospect and Lead Content

Greg

As a company goes through the stage of becoming aware that they have a problem or business need that requires a solution, and they begin to investigate the options they have available to them, they start to become familiar with the companies they are going to choose from as a supplier through their marketing content. … Continued Read More


5 Challenges for Content Marketing Agencies and How to Fix Them

Greg

Content marketing agencies continue to grow in importance as more marketers want to spend money on content marketing, but many are less sure of their own effectiveness at it. This is increasingly opening opportunities for agencies experienced with content marketing to fill the gap, either full-time, part-time or as a coach (for more info on … Continued Read More


Align Your Marketo Content With The Rest Of Marketing

Kirk Hasley

Marketing.AI helps Demand Generation teams increase leads and reduce the time it takes for their content development by connecting their content ideation, strategy, workflows, and planning directly into Marketo. Marketing.AI’s comprehensive Marketo integration allows team to publish their content directly from Marketing.AI into Marketo landing pages and email templates for distribution, as well as closing … Continued Read More


How to Evaluate Content Marketing Software

Marketing.AI Staff

You’ve decided you’re finally ready to abandon your spreadsheets, emails, calendars, and other tools you’ve been working with to help your team manage an ever growing array of marketing efforts. Were these tools useful in getting you here? Of course they were. Are they going to support your team’s efforts to do more, and deliver … Continued Read More


5 Key Areas of Content Marketing Focus

Kirk Hasley

The saying “knowledge itself is power” is as true today as it was to when Sir Francis Bacon coined the expression in 1597. With that said, one could argue that with all of the complexities marketers deal with today staying ahead of the knowledge curve is as hard as it has ever been. To create … Continued Read More

Getting Started with your Content Marketing Software

Jean Nairon

We recently created a new Getting Started video to help our customers. We thought we’d share it with everyone because it’s a great way to learn about some of our key uses cases and how we can help your Marketing or Communications team. Have a look and let us know what you think by adding your … Continued Read More


Healthcare Landscape Requires A Communications Check-Up

Kirk Hasley

New care models, additional regulations, and increased competition among providers have changed the healthcare landscape rapidly in recent years. To meet their goals, healthcare companies are finding that robust communications—with internal and external audiences including patients & their families, employees, and regulatory agencies—are more important than ever. Along with the changes to the healthcare landscape … Continued Read More

How to Evaluate Content Marketing Software

Marketing.AI Staff

You’ve decided you’re finally ready to abandon your spreadsheets, emails, calendars, and other tools you’ve been working with to help your team manage an ever growing array of marketing efforts. Were these tools useful in getting you here? Of course they were. Are they going to support your team’s efforts to do more, and deliver … Continued Read More


Getting Started with your Content Marketing Software

Jean Nairon

We recently created a new Getting Started video to help our customers. We thought we’d share it with everyone because it’s a great way to learn about some of our key uses cases and how we can help your Marketing or Communications team. Have a look and let us know what you think by adding your … Continued Read More


How To Get Web Analytics in the Hands of Salespeople

Marketing.AI Staff

  Your web analytics provide a wealth of information for your salespeople when it comes to prospecting and following up with leads to make a sale. Knowing the companies that are visiting your website and the content they are interacting with will give your sales team a considerable advantage when it comes to initiating a … Continued Read More


How to Track Page Views By Industry

Marketing.AI Staff

Tracking visitors to your website by industry provides a wealth of actionable information when it comes to refining your content marketing efforts and successfully acquiring customers. It allows you to tailor your content to address the informational needs of the industries that are visiting your site most frequently, and create industry-specific conversion pathways which increase … Continued Read More


7 Ways to Use Industry Analytics

Marketing.AI Staff

In our posts about conversion architecture we have mentioned the importance of having information on the industries that are visiting your website and engaging with your content. But why exactly is this important and how can you use this data to your advantage? 1. Measure the Success of Your Content By monitoring the traffic to … Continued Read More


How to View Target Audience Exit Pages in Marketing.AI

Marketing.AI Staff

In yesterday’s post we talked about the strategies you can use for target audience exit pages and how you could take measures such as creating additional content tailored to your target industries to prevent them from bouncing from your website. Today we are going to talk about how you can use Marketing.AI’s content marketing optimization … Continued Read More


Strategies for Target Audience Exit Pages

Marketing.AI Staff

You’ve created Buyer Personas to target your ideal customers and you’re getting traffic from those industries, but the traffic is still bouncing from your site once they have viewed a few pages. How do you refine your conversion architecture to increase your conversion rate and get those visitors to click on a call to action, … Continued Read More


How Experts Analyze Content Marketing Data

Marketing.AI Staff

There are several important metrics which content marketing experts analyze in order to determine which content items are the most successful and how well a strategy is performing. Today we will be giving a rundown of the processes we have found to be most important.   Traffic It may seem a little simplistic but the … Continued Read More

See you at Content Marketing World!

Jean Nairon

  Content Marketing World from September 6th to 9th   Marketing.AI is headed in Cleveland –home of the Rock and Roll Hall of Fame, the famous “Dawg Pound”, and home to Content Marketing World. We’re a proud sponsor and exhibitor this year again and hope to see you in booth #25. Here’s what you can expect to see from us: It … Continued Read More


Using buyer cycles to optimize your content and increase conversion

Kendra Moroz

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through … Continued Read More


Align Your Marketo Content With The Rest Of Marketing

Kirk Hasley

Marketing.AI helps Demand Generation teams increase leads and reduce the time it takes for their content development by connecting their content ideation, strategy, workflows, and planning directly into Marketo. Marketing.AI’s comprehensive Marketo integration allows team to publish their content directly from Marketing.AI into Marketo landing pages and email templates for distribution, as well as closing … Continued Read More


5 Key Areas of Content Marketing Focus

Kirk Hasley

The saying “knowledge itself is power” is as true today as it was to when Sir Francis Bacon coined the expression in 1597. With that said, one could argue that with all of the complexities marketers deal with today staying ahead of the knowledge curve is as hard as it has ever been. To create … Continued Read More


Why Suffer the Pain of Editorial Calendar Spreadsheets?

Marketing.AI Staff

Companies invest tens of thousands of dollars into CRM systems to better track their customers. They invest equal resources into sophisticated email marketing automation systems to deliver the right message, at the right time in the customer journey. They build social media teams to tweet and post and engage with customers, and invest in team … Continued Read More


Getting Started with your Content Marketing Software

Jean Nairon

We recently created a new Getting Started video to help our customers. We thought we’d share it with everyone because it’s a great way to learn about some of our key uses cases and how we can help your Marketing or Communications team. Have a look and let us know what you think by adding your … Continued Read More


What To Do To Make Your Editorial Calendar Software Trial a Success

Jean Nairon

You’ve signed up for your trial of Marketing.AI, but how are you going to make the most of the next 14 days so you can get some real value from the system. We have all signed up for software trials, taken a quick look around and decided to login again in a few days when we … Continued Read More


Content Marketing Software is Three Times Better

Marketing.AI Staff

Are you still using a type writer to type blogs? There is a nostalgia with typewriters but they would make it difficult to keep to the amount of content most companies have to keep with it. From a managing content perspective, using spreadsheets or post-it notes is like using a typewriter without the nostalgia.  Technology … Continued Read More

Using buyer cycles to optimize your content and increase conversion

Kendra Moroz

Use buyer stages to create audience-specific content that converts To convert readers and viewers into serious buyers, you need to understand your buyer cycle. This includes understanding your customer’s needs and why they turned away from your offerings. There are many versions a buyer can take, especially cross-industry; however, here are a few universal truths: Every customer goes through … Continued Read More


How To Develop a Buyer Persona or Target Audience

Greg

Defining Your Target Audience You know that you need to get a clear idea of who your target audience is – but how do you go about doing that? Start by reviewing your existing customers. Who’s your current tribe? Find out why they were attracted to your company and why they bought from you. This … Continued Read More


How to Align Your Customer Success Content With Your Marketing Prospect and Lead Content

Greg

As a company goes through the stage of becoming aware that they have a problem or business need that requires a solution, and they begin to investigate the options they have available to them, they start to become familiar with the companies they are going to choose from as a supplier through their marketing content. … Continued Read More


5 Challenges for Content Marketing Agencies and How to Fix Them

Greg

Content marketing agencies continue to grow in importance as more marketers want to spend money on content marketing, but many are less sure of their own effectiveness at it. This is increasingly opening opportunities for agencies experienced with content marketing to fill the gap, either full-time, part-time or as a coach (for more info on … Continued Read More


How to Evaluate Content Marketing Software

Marketing.AI Staff

You’ve decided you’re finally ready to abandon your spreadsheets, emails, calendars, and other tools you’ve been working with to help your team manage an ever growing array of marketing efforts. Were these tools useful in getting you here? Of course they were. Are they going to support your team’s efforts to do more, and deliver … Continued Read More


Why Suffer the Pain of Editorial Calendar Spreadsheets?

Marketing.AI Staff

Companies invest tens of thousands of dollars into CRM systems to better track their customers. They invest equal resources into sophisticated email marketing automation systems to deliver the right message, at the right time in the customer journey. They build social media teams to tweet and post and engage with customers, and invest in team … Continued Read More


What is a Content Strategist?

Adrian Figueroa

The mission of any website is to offer engaging content and meaningful support to potential clients and customers. The mission of a corporate content strategist is to ensure that the content is providing maximum impact for the maximum number of readers. While the copywriter is responsible for actually putting words into the document to publish, the … Continued Read More


Survival of the Fittest: what the Animal Kingdom can teach us about Radical Collaboration

Greg

Survival of the Fittest: what the Animal Kingdom can teach us about the Content Marketing Jungle In today’s heavily saturated online marketplace, establishing and cultivating brand awareness has literally become a case of survival of the fittest. And as the world of digital content marketing continues to evolve at rapid speed, the role of collaboration in connecting … Continued Read More

Customer Story: Zillow Focuses on Strategy

Marketing.AI Staff

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. When Zillow’s Jessica Rourk started growing her team of writers and guest contributors, she discovered her old processes of email … Continued Read More


Customer Story: Teradata Gains Global Collaboration

Adrian Figueroa

Teradata helps companies get more value from their data than any other company, allowing them to reduce costs, create agility for faster data analysis and innovation, and reduce complexity, giving organizations a sustainable competitive advantage. When Teradata’s Marketing leadership started up an ‘internal content agency’—a global team of writers and graphic designers—the team quickly became … Continued Read More


Customer Story: Cameron gets out of spreadsheets

Jean Nairon

  Cameron (NYSE:CAM) is a leading provider of flow equipment products, systems and services to worldwide oil, gas and process industries. Leveraging its global manufacturing, sales and service network, Cameron’s 11 operating divisions, with more than 24,000 employees in over 250 locations, generate annual bookings in excess of $8 billion.   Challenge Cameron was struggling … Continued Read More


Customer Story: Carnegie Finds the perfect content marketing solution for a complex organization

Adrian Figueroa

Carnegie Corporation of New York, one of America’s most influential philanthropic institutions, was established in 1911 by Andrew Carnegie to promote the advancement and diffusion of knowledge. Headquartered in New York City, the Carnegie Corporation offers grants at both a national and international level, which involves collaborating with many teams around the globe and communicating efficiently across different time … Continued Read More


Customer Story: Fargo-Moorhead Convention & Visitors Bureau Brings Order to Chaos

Adrian Figueroa

The Fargo-Moorhead Convention & Visitors Bureau promotes the cities of Fargo, North Dakota plus West Fargo and Moorhead, Minnesota as a destination for visitors, tour groups, business travel, conventions, sporting events and trade shows. Managing content about  three cities in two states became overwhelming, especially with numerous Excel spreadsheets and Word documents involved. With so many  different content types to plan, … Continued Read More


Customer Story: MGIS Addresses Content Marketing Challenges With Marketing Calendar and Workflow Software

Marketing.AI Staff

The MGIS Companies, Inc. is a leading national insurance program manager with deep experience and expertise in building, managing and servicing specialized programs for medical professionals. When Katrina Wang, an experienced Content Manager at MGIS and Mark Dayton, the VP of Marketing, went looking for a content marketing software solution, they tried a WordPress plugin … Continued Read More


Customer Story: Silverado gains an integrated view of marketing strategy across all channels and content types

Marketing.AI Staff

What kind of care would I want for my family? Silverado’s founders asked themselves that question, and the answers they found formed the foundation of the company they are today. Silverado’s family of caregivers, support staff and administrators is united in its mission to provide dignity, respect and the highest quality of life possible, from their in-home and … Continued Read More


Customer Story: A Place for Mom Gets Strategic with Content Marketing

Marketing.AI Staff

Do you have a small content marketing team you’re beginning to grow? Or do you have a large marketing team, and you’re finally tearing down the silos they’ve been organized into previously? Or perhaps you simply want to “get more strategic” with your content, ensuring strategy permeates all your marketing efforts. If any of these … Continued Read More

What Pokemon Go Taught Me About Content Marketing

Adrian Figueroa

10.8%. For most, this would be a failing grade, or a poor tip on a $20 meal, however for the mobile app game Pokemon Go this represents the daily active users across all mobile phones within the US. 1 out of 10 people you know are now addicted to Pokemon Go. And for the rest … Continued Read More


Marketing.AI Named one of B.C.’s “Ready to Rocket” Tech Companies

Marketing.AI Staff

Marketing.AI is pleased to announce its placement on Rocket Builders’ prestigious “Ready to Rocket” list, which recognizes British Columbia’s top private technology companies that are best positioned to experience significant growth, venture capital investment, or acquisition by a major player in the coming year. According to representatives of the Ready to Rocket selection committee, this … Continued Read More


Content.Vegas Recap

Greg

Earlier this month we had the pleasure of hosting our first annual user conference, Content.Vegas, held at the Mandalay Bay on June 4-5th. Below is a sampling of what we presented, what we learned, and some of the fun that was had. A big thank you to all who attended and made this event possible. … Continued Read More


5 Features of the New Content Marketing Analytics Framework That I Can’t Wait to Demo

Marketing.AI Staff

  Yesterday we announced the release of the new Content Marketing Analytics Framework. As mentioned in the press release, we will be demonstrating the full features of this release at our upcoming user conference Content.Vegas. In the meantime, here are 5 key features of that release: 1. Data Explorer: Planning your content marketing strategy and then … Continued Read More


Content Marketing at the Collision Conference 2015

Marketing.AI Staff

  Earlier this month Marketing.AI was at the Collision Conference in Las Vegas. The Collision Conference is a gathering of international startups and we were invited to participate. We decided to take the time to interview our fellow participants. We asked each startup 4 questions: What is their company all about? Who is their main target … Continued Read More


Content.Vegas: the Annual Marketing.AI User Conference

Greg

Many of you have asked when we would be holding our first user conference, so… It gives me great pleasure to announce the dates, location and website for Marketing.AI’s first annual user conference: Content.Vegas! Mark your calendars for: June 4-5, 2015. Register on the site for updates: www.content.vegas Why Content.Vegas? In addition to your kind … Continued Read More


Marketing.AI at Content Marketing World – What To Expect

Marketing.AI Staff

Next week the Marketing.AI team rolls into Cleveland, home of the Rock and Roll Hall of Fame and the famous “Dawg Pound”, but also home to Content Marketing World, of which we are a proud sponsor and exhibitor. Here’s a list of what you can expect to see from us next week: We are giving away … Continued Read More


GrowthBeat San Francisco – Here We Come!

Marketing.AI Staff

Next week, a few members of the Marketing.AI team are heading to the lovely city of San Francisco to attend this year’s Growthbeat Conference, an event put on by VentureBeat. You can follow our adventures and updates on Twitter by both following us as well as the hashtag #GrowthBeat.   As a proud sponsor of the … Continued Read More

Align Your Marketo Content With The Rest Of Marketing

Kirk Hasley

Marketing.AI helps Demand Generation teams increase leads and reduce the time it takes for their content development by connecting their content ideation, strategy, workflows, and planning directly into Marketo. Marketing.AI’s comprehensive Marketo integration allows team to publish their content directly from Marketing.AI into Marketo landing pages and email templates for distribution, as well as closing … Continued Read More


Take a look at our sample Marketing Editorial Calendar

Adrian Figueroa

Central to achieving quality content is a centralized creation and publishing workflow Editorial Calendars are a hot topic in the content marketing world. In an increasingly deadline-driven world, strategists and marketers are realizing that a centralized planning and publishing hub is key to any successful planning process. A successful content marketing strategy focuses on ensuring you’re publishing regular content that … Continued Read More


Why Suffer the Pain of Editorial Calendar Spreadsheets?

Marketing.AI Staff

Companies invest tens of thousands of dollars into CRM systems to better track their customers. They invest equal resources into sophisticated email marketing automation systems to deliver the right message, at the right time in the customer journey. They build social media teams to tweet and post and engage with customers, and invest in team … Continued Read More


Introducing the Content Marketing Inspiration Series

Marketing.AI Staff

Finding Inspiration for Content Marketing Today we are introducing a new series of content from Marketing.AI called the Inspiration Series. In this series we will feature pieces that will help you and your teams think about content in new ways and trigger new ideas that you can apply to your specific domain. One of the key … Continued Read More


A list of color palette resources for your editorial calendar

Adrian Figueroa

When it comes to color, we can all agree that it’s a powerful element in our lives. It affects our mood, the way we react to people (see fashion), the food we love and even the way we work. Many people would love to surround themselves with colors they like because it brings them calm … Continued Read More


Customer Story: Carnegie Finds the perfect content marketing solution for a complex organization

Adrian Figueroa

Carnegie Corporation of New York, one of America’s most influential philanthropic institutions, was established in 1911 by Andrew Carnegie to promote the advancement and diffusion of knowledge. Headquartered in New York City, the Carnegie Corporation offers grants at both a national and international level, which involves collaborating with many teams around the globe and communicating efficiently across different time … Continued Read More


What We Can Learn From The Artists Who Mastered Content Marketing

Marketing.AI Staff

  “Making money is art and working is art and good business is the best art.” Andy Warhol In the early 1950s Andy Warhol was a commercial illustrator working at a Madison Avenue advertising firm, but his dream was to one day become a famous artist. At his first solo gallery exhibition in 1962, five … Continued Read More


How to Use Pre-Set Color Palettes for Your Editorial Calendar

Greg

We’ve talked before about the importance of color-coding your editorial calendar to make it visually appealing and the importance of planning your content visually. In this fright-filled Halloween feature Friday, we’re highlighting one more color-related feature of the Marketing.AI editorial calendar software, namely the pre-set color palette feature. And what better way to demonstrate this … Continued Read More